by Dan Williams | Feb 24, 2024 | Blogs, Business, For Fitness Professionals
Summary: I rated five fitness business models across 12 categories. Personal Training excels in client progression and retention, but struggles with scaleability. Gym Memberships offer high scaleability and time freedom, but face challenges in client retention and...
by Dan Williams | Feb 10, 2024 | Blogs, Business, For Fitness Professionals
Summary: Musk solves humanity’s big problems; gym owners should solve clients’ big problems. Musk embraces failure for learning; gyms should innovate through failures. Musk innovates systems for efficiency; gyms should streamline and optimise operations....
by Dan Williams | Jan 27, 2024 | Blogs, Business, For Fitness Professionals
Introduction to KPIs: The most important six hours I spend in my business every year, are the 30 minutes a month where I do a deep dive into my KPIs. KPIs, or ‘Key Performance Indicators’ are the numbers that tell you how well your business is going. And I’d like to...
by Dan Williams | Jan 13, 2024 | Blogs, Business, For Fitness Professionals
US grocery giant, Trader Joe’s faced a challenge. Many competitors were investing in digital marketing and e-commerce, trying to stay ahead. Trader Joe’s needed to find a way to stay relevant and compete without losing focus on what customers really needed. A...
by Dan Williams | Nov 19, 2023 | Blogs, Business, For Fitness Professionals
There are few marketing strategies as powerful for a Personal Trainer, Gym, or Fitness Professional as social proof. Social proof is quite simply about sharing the experience and successes of your current and previous clients. When potential new Personal Training...
by Dan Williams | Nov 10, 2023 | Blogs, Business, For Fitness Professionals
We’ve got a very big problem with online fitness programming. What looked like the dream side hustle for personal trainers hasn’t lived up to the hype. It promised the world. The dream was clear. A lifestyle business where cashed-up PTs can spend the morning sitting...
by Dan Williams | Oct 18, 2023 | Blogs, Business, For Fitness Professionals
Is it time to start thinking about gym expansion? Dreaming about opening your second premises? There’s a question you need to ask yourself first. And the answer to this question can determine whether your expanded business will float or sink. Is your gym successful...
by Dan Williams | Oct 6, 2023 | Blogs, Business, For Fitness Professionals
For many fitness professionals starting a new business or venture, there’s a misconception that once they establish their business, success will either come rushing in or not at all. They set the stage, introduce their offerings, and then await the influx of...
by Dan Williams | Sep 16, 2023 | Blogs, Business, For Fitness Professionals
Of all the fitness businesses I work with, there is a single strategy that disproportionately increases client retention. This one trick, which takes less than 10 minutes a week, has done more to retain clients and members than any other method of client retention....
by Dan Williams | Sep 9, 2023 | Blogs, Business, For Fitness Professionals
So, you’re in your 20s and you want to make a career out of being a Personal Trainer? I mean, a REAL career. Not just something that will cover the cost of your three early morning oat milk macchiatos and smashed avocado on toast, but something that can buy you a...
