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How should I market my Fitness Business?

October 23, 2019

In this episode of ROMcast, we share some snippets from our recent Range of Motion Business Mentoring video consult with CrossFit Business owner, Sam.

We answered these questions:

  • How do I compete with other gyms that are my competition?
  • How do I attract different sorts of clients to my fitness business?
  • Why should I be marketing my fitness business, instead of advertising my fitness business?
  • Should I focus on getting more clients, or building a better client experience?
  • Why are client who want quick fixes bad for business?
  • What are the differences between marketing a 24 hour gym and a boutique gym?
  • What do I need to do before I get more clients through the door of my gym?
  • How can I build a social media presence without spending hundreds on advertising?
  • What does it mean when a member tells me they’re leaving for financial reasons?
  • How should I respond when a member leaves my gym?

Learn more about Range of Motion Business Mentoring.

ROMcast provides bite-sized chunks of health, happiness, fitness and performance. Presented by Exercise Physiologist and Scientist, Coach and Director of Range of Motion, Dan Williams.
 
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About the author

Dan Williams is the Director of Range of Motion and leads a team of Exercise Physiologists, Sports Scientists, Physiotherapists and Coaches. Dan is the Co-Director of both Fitness Educators, and My Fitness File. He has a Bachelor of Science (Exercise and Health Science) and a Postgraduate Bachelor of Exercise Rehabilitation Science from The University of Western Australia, with minors in Biomechanics and Sport Psychology.

Dan has coached and taught sport and exercise for over 17 years working with many thousands of individuals along the full health spectrum, from the chronically injured, diseased and deconditioned, through to elite athletes. He has extensive experience in clinical settings (chronic disease and musculoskeletal rehabilitation) and in human performance. Dan has conducted over 25,000 individual one-on-one sessions and consultations since he founded Range of Motion in 2006, and has overseen the prescription of over a quarter of a million exercise sessions.

Dan is a three-time CrossFit Games coach, four-time CrossFit Regionals coach, and four time CrossFit Regionals athlete. He has been involved with CrossFit since 2007, and has written for The CrossFit Journal.

As part of Range of Motion’s Education and Corporate branches, Dan regularly presents keynotes, seminars and workshops – using education as a foundation for behaviour change for thousands of people. He also mentors Fitness Professionals and runs Professional Development events within the fitness industry.

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