​An online fitness business is a logical progression for a Fitness Professional who is looking to expand not only the value they are able to provide to a larger number of people, but also to grow their business financially.

Multiple streams of income in a business are an effective way to diversify your offerings, and protect your business from being too heavily focussed in one area.

There are 21 steps involved in building a successful online fitness business, and while a lot of these are common to all businesses (online or not), there are some factors that are unique to building a fitness business in the online space.

1. Direction: Identify where you are now, and where you want to be. Define the business you want to have. Define the lifestyle you want to have.
2. Define the avatar.
3. Define the USP of your service.
4. Name your service.
5. Using the pain points of your avatars, define the product/service/experience structure that solves these pain points.
   • Individualised.
   • One-size-fits-all.
   • 3-4 different ’streams’ of program (for different goals).
   • Hybrid (part one-on-one, part online).
6. Set up social media accounts (FB, IG, YT) and start providing some ‘coming soon’ and behind the scenes (documentation) posts.
7. Determine whether there will be one level of product, or various levels (based on the needs of your avatar/s).
8. Using the pain points of your avatars, decide what is contained in the product/service/experience that solves these pain points. Can be one, some, or all of the following:
   • Programming.
   • Weekly/fortnightly/monthly check-in coaching calls (video or audio).
   • Regular texts to follow-up on sessions.
   • Comments and feedback on all logged sessions.
   • Video analyses (Coach’s Eye).
   • Demo videos (exercise library) of movements in the programming.
   • Session notes (written or video).
   • Private FB group for clients.
9. Decide on the mode of delivery for your service and systemise it.
   • Software (e.g. TrueCoach).
   • Post in a private FB group.
   • PDF emailed weekly.
   • Video of the program/sessions emailed daily/weekly.
   • Automated email chain (once they sign up, the program delivery is automated).
   • Website login to access program.
   • Live video coaching.
10. Decide on what is in your programming:
    • Exercise.
    • Nutrition.
    • Mindset.
    • Pre-/Post- Exercise Routines.
11. Decide on pricing for your product/s.
12. Decide on pricing structure for your product/s.
    • Subscription-based.
    • One-off payment for a set amount of time.
13. Decide on how to receive payments for your service:
    • EFT.
    • Stripe.
    • Paypal.
14. Define macro client journey:
    • Sign-up procedure.
    • Pre- program interviews/survey etc.
    • Automated email chain for new clients.
15. Build website.
    • Who you help.
    • The problems you solve.
    • How you solve the problems.
    • Program demo.
    • What your service includes.
    • Pricing.
    • Testimonials.
    • The process to get started.
16. Decide on your programming style and systemise the process of programming.
17. Set up systems to track the client journey.
18. Launch service.
19. Create, leverage and automate content based on the pain points of your avatars.
20. Paid social media advertising.
21. Document the experience of your clients (ongoing).

By following these steps, you’re able to grow a successful and scaleable online presence, either as a stand-alone business, or to subsidise your existing physical business.