There are few marketing strategies as powerful for a Personal Trainer, Gym, or Fitness Professional as social proof. Social proof is quite simply about sharing the experience and successes of your current and previous clients. When potential new Personal Training...
We’ve got a very big problem with online fitness programming. What looked like the dream side hustle for personal trainers hasn’t lived up to the hype. It promised the world. The dream was clear. A lifestyle business where cashed-up PTs can spend the morning sitting...
Is it time to start thinking about gym expansion? Dreaming about opening your second premises? There’s a question you need to ask yourself first. And the answer to this question can determine whether your expanded business will float or sink. Is your gym successful...
For many fitness professionals starting a new business or venture, there's a misconception that once they establish their business, success will either come rushing in or not at all. They set the stage, introduce their offerings, and then await the influx of clients....
Of all the fitness businesses I work with, there is a single strategy that disproportionately increases client retention. This one trick, which takes less than 10 minutes a week, has done more to retain clients and members than any other method of client retention....
So, you’re in your 20s and you want to make a career out of being a Personal Trainer? I mean, a REAL career. Not just something that will cover the cost of your three early morning oat milk macchiatos and smashed avocado on toast, but something that can buy you a...
Starting a career in personal training is both exciting and a little scary. You have the skills and the certification, but you still need clients. The good news? Your first five clients are closer than you think. They're people you already know, like friends and...
In an attempt to make my daily Instagram ‘doom scrolling’ more productive, I recently did a review of the content being shared by Perth Fitness Businesses. I wanted to look at the first 500 posts in my Instagram feed that were made by Perth Fitness Businesses. Would...
In an era marked by ever-evolving wellness trends, gym owners around the globe are quick to embrace the latest craze to stay ahead of the curve and maximise profitability. The current wave sweeping the industry? Saunas. Basking in the warmth of this vogue trend, gym...
Are your PT client or gym member numbers static? Do you feel like you’ve hit a membership plateau? Four new people start each month and four people leave? Do you often see a new client coming in, and at the same time, wave goodbye to an older one? You probably think,...
If you work in the fitness industry, you’ll know that there’s a rare breed of clients and members who possess the priceless ability of driving a regular influx of clients to your fitness business. We call them, ‘Super Referers’. And they’re worth their weight in gold....
Immersing yourself in the world of business is perhaps the most powerful tool you have to build your own business. Reading, watching and listening to experts creates an 'osmosis' effect, that can drastically improve your chances of building a highly successful...
A business mentor is someone with vast industry and business experience. They can draw on this experience to help you build and optimise your own business. Business Mentors can help you in a wide range of ways, with different mentors offering different areas of...
Every business mentoring consultation I run as part of Range of Motion Business Mentoring is different. They’re different because every business faces different challenges, has different focuses, and is at a different stage of their journey. My mentoring is...
We know that athletes should take deload weeks from their training, so why shouldn’t fitness business owners take deload weeks from their business? The benefits for an athlete don’t need any explanation. Recovery from the physical demands of their chosen discipline, a...
SUMMARY: Time management is as a meta skill for fitness business success. There are three main ways Fitness Professionals spend their time: working in the business with billable hours, working in the business doing admin tasks, and working on the business to improve...
Every day, we work with people who do not let their disability define them. But when it comes to exercise, we see one very big mistake. They let their inabilities define their exercise. Their exercise program becomes pigeon holed, with overly modified movements and a...
Summary: Tracking your true hourly rate is one of the most important KPIs for Fitness Professionals. By doing this, you're able to measure the true value of your time and maximise your financial efficiency and productivity. We didn’t know it at the time, but it was...
This is a real case study for a Range of Motion Business Mentoring client. Names and identifying features have been changed to preserve confidentiality. I. Introduction Chris is a Personal Trainer who operates his own gym and has years of experience in the industry....
The National Disability Insurance Scheme (NDIS) is a program in Australia that helps people with disabilities and their families get the support they need. The NDIS pays for different kinds of therapy services that help people living with disabilities, including...
Summary: By carefully designing your life, and following a five step process, it's possible for Personal Trainers to earn $100,000 a year (after tax and expenses), while working five hours a day and taking a long weekend every week. What if you could work as a...
This is a real case study for a Range of Motion Business Mentoring client. Names and identifying features have been changed to preserve confidentiality. I. Introduction Alexis is a Personal Trainer who offers face-to-face consults (from a large chain gym) and...
Summary: The NDIS can pay for you to exercise with a special kind of trainer called an Accredited Exercise Physiologist (AEP). This can happen if you need help with daily living or improving your health. AEPs know a lot about how exercise can help people with...
As a fitness business owner, it is important to not only focus on financial success, but also on how your business is impacting your own quality of life. One way to measure this is by including a metric that specifically tracks quality of life in your Key Performance...
New clients are always stalking your fitness business. They’re scrolling through your instagram and Facebook feeds. They’re watching your stories. And they’re looking for four things. People who look like them. People who have the problems they have. People overcoming...
Let’s address of the biggest fears for many of the older clients we work with at Range of Motion. The inability to get up off the floor. At best, the crawl across the living room to get assistance from the nearest couch can be really embarrassing. It’s a humiliating...
Are you a Fitness Professional who wants to develop multiple income streams? A ‘fitness-preneur’? You’re not alone. The entrepreneurial spark is well-and-truly alive in Fit Pros. But when is the best time to branch out? When should you look for income stream number...
Range of Motion Nutrition Coach, Jen Hunter, talks about protein timing, amounts, and sources. It is estimated that the global protein supplementation market will be worth USD 32.6 Billion by 2027. Many people use protein supplements to increase protein intake...
At the start of every Fitness Business Mentoring consult, we ask the business owner how their business is going. We’re looking for a ‘zoomed out’ summary of the general health of the business. Early in the mentoring process, there’s a one word reply that we hear more...
Range of Motion Personal Coach, Jen Hunter, talks about the big problem with motivation. Sometimes it is hard to get motivated to exercise; life is challenging, and training can feel like the last thing we want to do. So why does it sometimes feel so hard? What can we...