Short on time? Here's a quick summary: The book ‘Traction’ outlines 19 marketing channels to achieve consistent growth for fitness businesses. Use a multi-channel approach to diversify client acquisition efforts and boost growth. Leverage unconventional PR, SEO, and...
There’s something about the health and fitness industry that breeds entrepreneurs. It’s an industry that demands hard work, creativity, and a problem solving mindset. We love to create and build. We’re overcome by ideas. But we’re also conflicted. We’re faced with...
Key takeaways: Membership suspensions significantly hurt fitness business revenue. Identify and address common reasons for membership suspensions. Implement policies to limit and manage suspensions effectively. Communicate consistently with suspended members to...
If you’ve consumed any business related content in the 2020s, then you’re probably sick of the word ‘pivot’. It basically refers to changing the direction of your business without completing scrapping where you are currently. And that’s what I’d like to introduce to...
We interviewed Rita Franchina, a digital marketing consultant from Franky Digital, on The Business of Fitness Podcast. To explore the effectiveness of marketing strategies across various budget levels, we set Rita a challenge: devise seven distinct marketing...
Summary: Raising prices is necessary to avoid undervaluing your service and risking your business. Align your pricing with increased business and living costs over the years. Base your rates on the life you want, not competitors' prices. Implement annual price...
This industry will be a tough one to crack. You need to cross the chasm from early adopters to mainstream. You need to create demand as well as supply. You need to position recovery modalities as painkillers, not vitamins. You need to buck the trend of first movers...
At the time of writing this article, I’ve conducted 3,612 one-on-one business mentoring consultations with fitness business owners, over six years. And after a while, you start to see patterns. As part of planning the 2024 Perth Fitness Business Summit, I wanted to...
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek independent legal advice as this information is general in nature and may not apply to your specific situation. For gym...
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek independent legal advice as this information is general in nature and may not apply to your specific situation. Deciding...
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek independent legal advice as this information is general in nature and may not apply to your specific situation. For gym...
TL;DR Combining fitness models creates unique, competitive advantages. Hybrid models offer maximal upside with minimal downside. Eight novel fitness business combinations identified. Divergent thinking can spark unique, successful business ideas. What if we...
Summary: I rated five fitness business models across 12 categories. Personal Training excels in client progression and retention, but struggles with scaleability. Gym Memberships offer high scaleability and time freedom, but face challenges in client retention and...
Summary: Musk solves humanity's big problems; gym owners should solve clients' big problems. Musk embraces failure for learning; gyms should innovate through failures. Musk innovates systems for efficiency; gyms should streamline and optimise operations. Musk thinks...
Introduction to KPIs: The most important six hours I spend in my business every year, are the 30 minutes a month where I do a deep dive into my KPIs. KPIs, or ‘Key Performance Indicators’ are the numbers that tell you how well your business is going. And I’d like to...
US grocery giant, Trader Joe’s faced a challenge. Many competitors were investing in digital marketing and e-commerce, trying to stay ahead. Trader Joe's needed to find a way to stay relevant and compete without losing focus on what customers really needed. A massive...
There are few marketing strategies as powerful for a Personal Trainer, Gym, or Fitness Professional as social proof. Social proof is quite simply about sharing the experience and successes of your current and previous clients. When potential new Personal Training...
We’ve got a very big problem with online fitness programming. What looked like the dream side hustle for personal trainers hasn’t lived up to the hype. It promised the world. The dream was clear. A lifestyle business where cashed-up PTs can spend the morning sitting...
Is it time to start thinking about gym expansion? Dreaming about opening your second premises? There’s a question you need to ask yourself first. And the answer to this question can determine whether your expanded business will float or sink. Is your gym successful...
For many fitness professionals starting a new business or venture, there's a misconception that once they establish their business, success will either come rushing in or not at all. They set the stage, introduce their offerings, and then await the influx of clients....
Of all the fitness businesses I work with, there is a single strategy that disproportionately increases client retention. This one trick, which takes less than 10 minutes a week, has done more to retain clients and members than any other method of client retention....
So, you’re in your 20s and you want to make a career out of being a Personal Trainer? I mean, a REAL career. Not just something that will cover the cost of your three early morning oat milk macchiatos and smashed avocado on toast, but something that can buy you a...
Starting a career in personal training is both exciting and a little scary. You have the skills and the certification, but you still need clients. The good news? Your first five clients are closer than you think. They're people you already know, like friends and...
In an attempt to make my daily Instagram ‘doom scrolling’ more productive, I recently did a review of the content being shared by Perth Fitness Businesses. I wanted to look at the first 500 posts in my Instagram feed that were made by Perth Fitness Businesses. Would...
In an era marked by ever-evolving wellness trends, gym owners around the globe are quick to embrace the latest craze to stay ahead of the curve and maximise profitability. The current wave sweeping the industry? Saunas. Basking in the warmth of this vogue trend, gym...
Are your PT client or gym member numbers static? Do you feel like you’ve hit a membership plateau? Four new people start each month and four people leave? Do you often see a new client coming in, and at the same time, wave goodbye to an older one? You probably think,...
If you work in the fitness industry, you’ll know that there’s a rare breed of clients and members who possess the priceless ability of driving a regular influx of clients to your fitness business. We call them, ‘Super Referers’. And they’re worth their weight in gold....
Immersing yourself in the world of business is perhaps the most powerful tool you have to build your own business. Reading, watching and listening to experts creates an 'osmosis' effect, that can drastically improve your chances of building a highly successful...
A business mentor is someone with vast industry and business experience. They can draw on this experience to help you build and optimise your own business. Business Mentors can help you in a wide range of ways, with different mentors offering different areas of...
Every business mentoring consultation I run as part of Range of Motion Business Mentoring is different. They’re different because every business faces different challenges, has different focuses, and is at a different stage of their journey. My mentoring is...