If you work in the fitness industry, you’ll know that there’s a rare breed of clients and members who possess the priceless ability of driving a regular influx of clients to your fitness business. We call them, ‘Super Referers’....
Immersing yourself in the world of business is perhaps the most powerful tool you have to build your own business. Reading, watching and listening to experts creates an 'osmosis' effect, that can drastically improve your chances of building a highly successful...
A business mentor is someone with vast industry and business experience. They can draw on this experience to help you build and optimise your own business. Business Mentors can help you in a wide range of ways, with different mentors offering different areas of...
Every business mentoring consultation I run as part of Range of Motion Business Mentoring is different. They’re different because every business faces different challenges, has different focuses, and is at a different stage of their journey. My mentoring is...
We know that athletes should take deload weeks from their training, so why shouldn’t fitness business owners take deload weeks from their business? The benefits for an athlete don’t need any explanation. Recovery from the physical demands of their chosen discipline, a...
SUMMARY: Time management is as a meta skill for fitness business success. There are three main ways Fitness Professionals spend their time: working in the business with billable hours, working in the business doing admin tasks, and working on the business to improve...
Every day, we work with people who do not let their disability define them. But when it comes to exercise, we see one very big mistake. They let their inabilities define their exercise. Their exercise program becomes pigeon holed, with overly modified movements and a...
Summary: Tracking your true hourly rate is one of the most important KPIs for Fitness Professionals. By doing this, you're able to measure the true value of your time and maximise your financial efficiency and productivity. We didn’t know it at the time, but it was...
This is a real case study for a Range of Motion Business Mentoring client. Names and identifying features have been changed to preserve confidentiality. I. Introduction Chris is a Personal Trainer who operates his own gym and has years of experience in the industry....
The National Disability Insurance Scheme (NDIS) is a program in Australia that helps people with disabilities and their families get the support they need. The NDIS pays for different kinds of therapy services that help people living with disabilities, including...
Summary: By carefully designing your life, and following a five step process, it's possible for Personal Trainers to earn $100,000 a year (after tax and expenses), while working five hours a day and taking a long weekend every week. What if you could work as a...
This is a real case study for a Range of Motion Business Mentoring client. Names and identifying features have been changed to preserve confidentiality. I. Introduction Alexis is a Personal Trainer who offers face-to-face consults (from a large chain gym) and...
Summary: The NDIS can pay for you to exercise with a special kind of trainer called an Accredited Exercise Physiologist (AEP). This can happen if you need help with daily living or improving your health. AEPs know a lot about how exercise can help people with...
As a fitness business owner, it is important to not only focus on financial success, but also on how your business is impacting your own quality of life. One way to measure this is by including a metric that specifically tracks quality of life in your Key Performance...
New clients are always stalking your fitness business. They’re scrolling through your instagram and Facebook feeds. They’re watching your stories. And they’re looking for four things. People who look like them. People who have the problems they have. People overcoming...
Let’s address of the biggest fears for many of the older clients we work with at Range of Motion. The inability to get up off the floor. At best, the crawl across the living room to get assistance from the nearest couch can be really embarrassing. It’s a humiliating...
Are you a Fitness Professional who wants to develop multiple income streams? A ‘fitness-preneur’? You’re not alone. The entrepreneurial spark is well-and-truly alive in Fit Pros. But when is the best time to branch out? When should you look for income stream number...
Range of Motion Nutrition Coach, Jen Hunter, talks about protein timing, amounts, and sources. It is estimated that the global protein supplementation market will be worth USD 32.6 Billion by 2027. Many people use protein supplements to increase protein intake...
At the start of every Fitness Business Mentoring consult, we ask the business owner how their business is going. We’re looking for a ‘zoomed out’ summary of the general health of the business. Early in the mentoring process, there’s a one word reply that we hear more...
Range of Motion Personal Coach, Jen Hunter, talks about the big problem with motivation. Sometimes it is hard to get motivated to exercise; life is challenging, and training can feel like the last thing we want to do. So why does it sometimes feel so hard? What can we...
There are countless similarities between musicians and athletes. The line between the demands of their fields is so blurred, it’s hardly worth making a distinction. The both practice the skills of their chosen ‘sport’ for many hours a day. They both require high...
Range of Motion Personal Coach, Jen Hunter, answers the most common questions we get asked about sleep. Not getting enough sleep is well-known to reduce physical and mental performance. In addition, long-term sleep deficit is linked to increased chronic disease and...
Let’s talk about how to increase the number of leads you convert from enquires to the next step of your client journey. Your fitness business should have a well defined ‘macro journey’ - the long term process your prospects and clients follow from the moment of...
Range of Motion Personal Coach, Jen Hunter, talks about the powerful effects of strength training on mental health. In the last year, 20% of people in Australia have experienced some form of mental illness. Mental ill health is linked to many negative physical...
Finding a Personal Trainer that’s the perfect fit for you is a bigger decision than you may think. All going well, you’ll build a relationship with this person over many years (we have many clients at Range of Motion in Osborne Park who have been with us for over ten...
Range of Motion Personal Coach, Jen Hunter, explores the benefits of strength training in mitigating the effects of menopause. Changes in hormone levels after menopause are associated with decreased bone density, reduced muscle mass, reduced strength and increased...
Contrary to popular belief, you don’t always need to fix the things you suck at in business. Establishing the USP (unique selling proposition) of your business is not just about identifying the thing you’re best at, but identifying the things you WANT to be bad at. If...
Providing Exercise Physiology services for teenagers on the NDIS, there is one key focus that pay dividends again and again. Neutral spine. But what is ‘neutral spine’? What does it mean, and why is it so important for teens on the NDIS? ‘Neutral spine’ is basically...
A career needs to solve the problems of the person who has that career. A young, newly graduated Personal Trainer doesn’t have a lot of financial responsibilities. Generally, they don’t have kids, they don’t have mortgages, they don’t have bills. They don’t have a lot...
Do you spend a lot time staring at a computer screen? Folded into an office chair? Or maybe you spend all day driving a car. Or rocking a baby. Or staring at your phone. Have you ever thought about what the perfect posture is for each of these tasks? You probably...