This is a real case study for a Range of Motion Business Mentoring client. Names and identifying features have been changed to preserve confidentiality. I. Introduction Alexis is a Personal Trainer who offers face-to-face consults (from a large chain gym) and...
Summary: The NDIS can pay for you to exercise with a special kind of trainer called an Accredited Exercise Physiologist (AEP). This can happen if you need help with daily living or improving your health. AEPs know a lot about how exercise can help people with...
As a fitness business owner, it is important to not only focus on financial success, but also on how your business is impacting your own quality of life. One way to measure this is by including a metric that specifically tracks quality of life in your Key Performance...
New clients are always stalking your fitness business. They’re scrolling through your instagram and Facebook feeds. They’re watching your stories. And they’re looking for four things. People who look like them. People who have the problems they have. People overcoming...
Let’s address of the biggest fears for many of the older clients we work with at Range of Motion. The inability to get up off the floor. At best, the crawl across the living room to get assistance from the nearest couch can be really embarrassing. It’s a humiliating...
Are you a Fitness Professional who wants to develop multiple income streams? A ‘fitness-preneur’? You’re not alone. The entrepreneurial spark is well-and-truly alive in Fit Pros. But when is the best time to branch out? When should you look for income stream number...
Range of Motion Nutrition Coach, Jen Hunter, talks about protein timing, amounts, and sources. It is estimated that the global protein supplementation market will be worth USD 32.6 Billion by 2027. Many people use protein supplements to increase protein intake...
At the start of every Fitness Business Mentoring consult, we ask the business owner how their business is going. We’re looking for a ‘zoomed out’ summary of the general health of the business. Early in the mentoring process, there’s a one word reply that we hear more...
Range of Motion Personal Coach, Jen Hunter, talks about the big problem with motivation. Sometimes it is hard to get motivated to exercise; life is challenging, and training can feel like the last thing we want to do. So why does it sometimes feel so hard? What can we...
There are countless similarities between musicians and athletes. The line between the demands of their fields is so blurred, it’s hardly worth making a distinction. The both practice the skills of their chosen ‘sport’ for many hours a day. They both require high...
Range of Motion Personal Coach, Jen Hunter, answers the most common questions we get asked about sleep. Not getting enough sleep is well-known to reduce physical and mental performance. In addition, long-term sleep deficit is linked to increased chronic disease and...
Let’s talk about how to increase the number of leads you convert from enquires to the next step of your client journey. Your fitness business should have a well defined ‘macro journey’ - the long term process your prospects and clients follow from the moment of...
Range of Motion Personal Coach, Jen Hunter, talks about the powerful effects of strength training on mental health. In the last year, 20% of people in Australia have experienced some form of mental illness. Mental ill health is linked to many negative physical...
Finding a Personal Trainer that’s the perfect fit for you is a bigger decision than you may think. All going well, you’ll build a relationship with this person over many years (we have many clients at Range of Motion in Osborne Park who have been with us for over ten...
Range of Motion Personal Coach, Jen Hunter, explores the benefits of strength training in mitigating the effects of menopause. Changes in hormone levels after menopause are associated with decreased bone density, reduced muscle mass, reduced strength and increased...
Contrary to popular belief, you don’t always need to fix the things you suck at in business. Establishing the USP (unique selling proposition) of your business is not just about identifying the thing you’re best at, but identifying the things you WANT to be bad at. If...
Providing Exercise Physiology services for teenagers on the NDIS, there is one key focus that pay dividends again and again. Neutral spine. But what is ‘neutral spine’? What does it mean, and why is it so important for teens on the NDIS? ‘Neutral spine’ is basically...
A career needs to solve the problems of the person who has that career. A young, newly graduated Personal Trainer doesn’t have a lot of financial responsibilities. Generally, they don’t have kids, they don’t have mortgages, they don’t have bills. They don’t have a lot...
Do you spend a lot time staring at a computer screen? Folded into an office chair? Or maybe you spend all day driving a car. Or rocking a baby. Or staring at your phone. Have you ever thought about what the perfect posture is for each of these tasks? You probably...
High complexity exercises get a bad wrap. There seems to be a general consensus amongst health and fitness professionals that if you have the option of a simple exercise or a complex exercise (and they get the same result), you should always go simple. And, at face...
Money may not buy happiness, but, spent in the right way, can certainly move you towards better health. The global trend towards income as the deciding indicator of success is worrying. The pursuit of income often comes at the expense of all else. At the expense of...
Thinking about selling your fitness business? Here are our top tips to make sure you're making the right choice (tips one and two), and to maximise the value of the sale (tips three to nine). Are you sure?You should never make a life changing decision when you're...
Fitness entrepreneurs have no shortage of ideas. It’s a superpower… But also a curse. Ideas are the spark that a business needs to come to life. But they’re also a compelling distraction that can pull you away from your focus. You’ll never stop having ideas in your...
While we realise there is a huge range of abilities for NDIS participants, we’ve created a ‘top seven’ list for exercise we think they should build towards. Of course, there needs to be a huge degree of individualisation and variation to suit the unique needs of the...
There’s a big mistake a lot of Fitness Professionals are making when trying to attract new clients to their business. And it’s easy to fix. The problem is, they’re standing on the wrong rung of the ‘ladder’. ‘Laddering’ is a marketing concept that enables you to...
When you’ve worked with and helped as many people as we have at Range of Motion, you pick up on a lot of common problems. And there’s no population of people who need an individualised, health first approach, more than women in their early 60s. Every week, we sit down...
Your business isn’t for everyone. Or at least it shouldn’t be if you’ve developed a unique selling proposition. So, mathematically speaking, how possible is it to build a business that is successful for the long run if you have a narrow niche? It’s a numbers game....
We can raise our expectations around what NDIS participants are able to achieve when it comes to exercise. All too often as fitness professionals, we can have the tendency to pigeonhole NDIS participants, and believe that their physical potential is less than it...
One of the biggest business model mistakes we see from the Fitness Businesses we work with is a ‘Straddled Strategy’. The path to this faulty business model is pretty consistent, and might be familiar to you. You work out what you’re best at and offer this as the...
What’s the best piece of cardio equipment to get for a home gym? It really comes down to the ‘big four’. Rower (we prefer concept 2). Bike Erg (we prefer concept 2). Ski Erg (we prefer concept 2). Air Bike (we prefer Rogue Echo Bike). So let’s count these down from...