While we realise there is a huge range of abilities for NDIS participants, we’ve created a ‘top seven’ list for exercise we think they should build towards. Of course, there needs to be a huge degree of individualisation and variation to suit the unique needs of the...
There’s a big mistake a lot of Fitness Professionals are making when trying to attract new clients to their business. And it’s easy to fix. The problem is, they’re standing on the wrong rung of the ‘ladder’. ‘Laddering’ is a marketing concept that enables you to...
When you’ve worked with and helped as many people as we have at Range of Motion, you pick up on a lot of common problems. And there’s no population of people who need an individualised, health first approach, more than women in their early 60s. Every week, we sit down...
Your business isn’t for everyone. Or at least it shouldn’t be if you’ve developed a unique selling proposition. So, mathematically speaking, how possible is it to build a business that is successful for the long run if you have a narrow niche? It’s a numbers game....
We can raise our expectations around what NDIS participants are able to achieve when it comes to exercise. All too often as fitness professionals, we can have the tendency to pigeonhole NDIS participants, and believe that their physical potential is less than it...
One of the biggest business model mistakes we see from the Fitness Businesses we work with is a ‘Straddled Strategy’. The path to this faulty business model is pretty consistent, and might be familiar to you. You work out what you’re best at and offer this as the...
What’s the best piece of cardio equipment to get for a home gym? It really comes down to the ‘big four’. Rower (we prefer concept 2). Bike Erg (we prefer concept 2). Ski Erg (we prefer concept 2). Air Bike (we prefer Rogue Echo Bike). So let’s count these down from...
Let’s count down our top ten exercises for health. As with any top ten list, this is highly subjective, so let’s define the criteria. We’re looking for exercises that build health above all else. Exercises that increase both lifespan and healthspan (functional...
The first step to multiple income streams for fitness professionals. I was a 20 year old kid when the patent attorney said to me, ‘Ahhh, so you’re one of those ‘fitnesspreneurs’ are you? I was sitting across his mahogany desk from him, in an...
Have you considered how your menstrual cycle impacts exercise? Or how exercise impacts your menstrual cycle? You should. Different forms of exercise are best suited to different stages of your cycle. In this article, we will teach you how to match up your stage with...
Our clients tend to rise to meet the standards we set for them. As Fitness Professionals, this accountability is one of the most powerful tools we have to effect change. Holding high standards of movement quality builds respect and delivers results. But just as our...
The relationship between an NDIS participant and their exercise professional (usually an Accredited Exercise Physiologist) can be one of the most important connections in that participant’s life. Here are eight things an NDIS participant should look for when choosing...
Sometimes as Fitness Professionals we need to take our own advice. The things we say to our clients can also be great advice when we’re trying to build our businesses. In fact, it’s a useful thought experiment. Are you facing a seemingly insurmountable problem?...
If you’re a perfectionist who’s struggling to build a long term exercise habit, you may have found you struggle with consistency. And often this disruption comes either from people’s desire to make their exercise sessions perfect, or their belief that more is better....
Olympic Weightlifting. Even the sheer name strikes fear into people who are maybe a little overwhelmed by gyms and exercise. Then they learn a little more about it, and the fear only grows! And we have to admit, it does look pretty scary. Muscly people at the Olympics...
As fitness business owners, we need to accept that a lot of our clients and members are constantly looking for excuses to stop exercising. Now for many of us, this is really hard to understand. We know how good exercise is. We personally experience the improvements in...
A lot of Personal Trainers feel like they become qualified with a sound knowledge of fitness, but feel completely in the dark when it comes to running a fitness business. Here are some ways to fast track your business development. 1) Podcasts: Immerse yourself in...
The simple act of going for a long walk has to be the more underrated forms of exercise there is. And to understand why it’s so underrated, we have to understand the current state of the fitness industry. Because unfortunately, the ‘fitness industry’ as it stands...
For a fitness business owners, increasing the number of clients and members you have over time is a constant stressor. And while attracting new people to the business is definitely part of the equation, retaining existing clients is more important. Imagine if you’d...
Do you suffer from knee pain when you exercise? Squats and running leave you hobbling for days? One of the biggest challenges knee pain sufferers face, is maintaining leg strength without aggravating the knees. Particularly movements that strengthen the quads. It’s a...
Health is complicated. Every human being is an impossibly complicated petri dish of variables that all work together to impact our lives. And, viewed in isolation, the advice is pretty simple. Eat more veggies, eat less cake. Smoke less. Exercise more. Drink less....
With recent changes in social media advertising, and declining trends in certain social media usage, Google should be demanding more attention from Fitness Businesses. And there’s one big advantage of optimising the effectiveness of Google for acquiring new clients....
When it comes to learning new exercises and movements, we seem to automatically understand that we get better at things by practicing them. When babies become toddlers, their walking improves the more they do. When kids learn to throw and catch, they become stronger...
Almost unanimously, the biggest problem faced by Fitness Professionals is getting new clients or members. But it really shouldn’t be. It’s no secret that the most important element of marketing for a Fitness Business isn’t what many people would consider...
For many athletes and competitive sportspeople, there’s a general assumption that more muscle means better performance. We’re talking here about athletes that require a wide ranging fitness that demands a wide range of physical competencies. People who need to...
Before you start any marketing, you need to decide who your business is for. Access our free Avatar Worksheet here.
Asking the most important type of exercise for individuals living with a disability needs a very individualised answer. Regardless of the type of disability, there’s one very important factor to remember. Whatever exercise someone is doing, it needs to directly...
There’s a fine line when designing exercise programs for people living with a disability. It's a balancing act our Exercise Physiologist are are constantly working on with our clients at Range of Motion. On one hand, we need to make sure the exercise is something they...
There are several elements of a website that are absolutely imperative for a Fitness Business. And by the same token, there are some things that shouldn’t be included. Done well, a Fitness Business Website will act as a central...
You might think that there are some hidden physical benefits to exercising in a mask. Anything that uncomfortable must be good for you right!? We’ve all experienced the anxiety-inducing claustrophobia that comes from not quite being able to fill your lungs with the...