by Dan Williams | Apr 18, 2024 | Blogs, Business, For Fitness Professionals
At the time of writing this article, I’ve conducted 3,612 one-on-one business mentoring consultations with fitness business owners, over six years. And after a while, you start to see patterns. As part of planning the 2024 Perth Fitness Business Summit, I wanted to...
by Dan Williams | Apr 7, 2024 | Blogs, Business, For Fitness Professionals
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek independent legal advice as this information is general in nature and may not apply to your specific situation. For gym...
by Dan Williams | Apr 7, 2024 | Blogs, Business, For Fitness Professionals
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek independent legal advice as this information is general in nature and may not apply to your specific situation. Deciding...
by Dan Williams | Apr 7, 2024 | Blogs, Business, For Fitness Professionals
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek independent legal advice as this information is general in nature and may not apply to your specific situation. For gym...
by Dan Williams | Mar 14, 2024 | Blogs, Business
TL;DR Combining fitness models creates unique, competitive advantages. Hybrid models offer maximal upside with minimal downside. Eight novel fitness business combinations identified. Divergent thinking can spark unique, successful business ideas. What if we...
by Dan Williams | Feb 24, 2024 | Blogs, Business, For Fitness Professionals
Summary: I rated five fitness business models across 12 categories. Personal Training excels in client progression and retention, but struggles with scaleability. Gym Memberships offer high scaleability and time freedom, but face challenges in client retention and...
by Dan Williams | Feb 10, 2024 | Blogs, Business, For Fitness Professionals
Summary: Musk solves humanity’s big problems; gym owners should solve clients’ big problems. Musk embraces failure for learning; gyms should innovate through failures. Musk innovates systems for efficiency; gyms should streamline and optimise operations....
by Dan Williams | Jan 27, 2024 | Blogs, Business, For Fitness Professionals
Introduction to KPIs: The most important six hours I spend in my business every year, are the 30 minutes a month where I do a deep dive into my KPIs. KPIs, or ‘Key Performance Indicators’ are the numbers that tell you how well your business is going. And I’d like to...
by Dan Williams | Jan 13, 2024 | Blogs, Business, For Fitness Professionals
US grocery giant, Trader Joe’s faced a challenge. Many competitors were investing in digital marketing and e-commerce, trying to stay ahead. Trader Joe’s needed to find a way to stay relevant and compete without losing focus on what customers really needed. A...
by Dan Williams | Nov 19, 2023 | Blogs, Business, For Fitness Professionals
There are few marketing strategies as powerful for a Personal Trainer, Gym, or Fitness Professional as social proof. Social proof is quite simply about sharing the experience and successes of your current and previous clients. When potential new Personal Training...