Before you start any marketing, you need to decide who your business is for.
Founder/Director
Dan Williams is the Director of Range of Motion and leads a team of Exercise Physiologists, Sports Scientists, Physiotherapists and Coaches. He has a Bachelor of Science (Exercise and Health Science) and a Postgraduate Bachelor of Exercise Rehabilitation Science from The University of Western Australia, with minors in Biomechanics and Sport Psychology.
Summary: Start with a problem, not just an idea, for a better business foundation. Avoid targeting people with...
Summary: Fitness businesses focus too much on revenue, neglecting more important metrics like profit. Average profit...
Short on time? Here's a quick summary: The book ‘Traction’ outlines 19 marketing channels to achieve consistent growth...