by Dan Williams | Aug 19, 2019 | Blogs, Business, For Fitness Professionals
A business’ long term success depends on a business’ long term strategy. Short term tactics seldom work.Not only does a short term approach not contribute to long term success, they can actually damage it.This concept has a name.Technical debt.Not debt in...
by Dan Williams | Jul 25, 2019 | Blogs, Business, For Fitness Professionals, Psychology
A coat-of-arms-bearing sheet of paper has long been the key to a successful career.A tertiary degree or qualification has been the first item on the list of requirements for new job applicants.But there’s a trend emerging, a trend away from education, and...
by Dan Williams | Jun 27, 2019 | Blogs, For Fitness Professionals
Consistently, and without fail, the biggest problem faced by Personal Trainers is client acquisition. Getting more people to train.So we thought we’d compile a list of 16 ways you can get more clients. How many are you doing? (by the way, we’re covering...
by Dan Williams | May 30, 2019 | Blogs, For Fitness Professionals, Health, Improving Athletic Performance, Nutrition, Weight Loss
The current nutritional trend is ‘Tracking Macros’, measuring and recording the amount of each of the three macronutrients (protein, carbohydrates and fat) you are consuming. The idea behind this is two-fold. Firstly, it (claims to) allow you to closely...
by Dan Williams | May 12, 2019 | Blogs, For Fitness Professionals
The Fitness Industry is notorious for high staff turn-over. Enthusiastic Personal Trainers who burn bright but then quickly extinguish. But why? Why is this industry so punishing? First, the warning signs. What are the red flags that perhaps burn-out is on the...
by Dan Williams | May 2, 2019 | Blogs, For Fitness Professionals
Are you a Fitness Professional who charges your clients for a missed session? Maybe you have a 24 hour cancellation policy? You might be burning money. Wait!? What!? Surely charging clients will make you MORE money, not less? And surely the looming threat of being...
by Dan Williams | Apr 4, 2019 | Blogs, For Fitness Professionals
Working closely with fitness industry business owners as part of Range of Motion Business Mentoring I notice some common themes. When I ask people what they think they’re ‘the best in the world at’ (that is, their ‘unique selling...
by Dan Williams | Mar 8, 2019 | Blogs, Exercise, For Fitness Professionals, Health, Psychology, Weight Loss
General Population (aka 1 in 3 Australians): “I don’t have time to exercise”. Fitness Professional: “You do have time, it’s just that you’re not prioritising exercise”. Standard conversation. Heard it a million times. And...
by Dan Williams | Mar 7, 2019 | Blogs, For Fitness Professionals
The Fitness Industry couldn’t be more crowded. Not only is the market saturated, but almost everyone claims to do the same thing. If 100 gyms within 10km all claim to have the best community, in reality, none of them have the best community. The vast majority of...
by Dan Williams | Jan 10, 2019 | Blogs, For Fitness Professionals
Consistently and (almost) without fail, the single biggest pain-point or challenge for the Fitness Professional is client acquisition. For an episode of the ROMcast Podcast (ROMcast FitPro Q&A: Solutions to Challenges for Fitness Professionals), we asked Fitness...
