by Dan Williams | Jul 13, 2024 | Blogs, Business, For Fitness Professionals
If you’ve consumed any business related content in the 2020s, then you’re probably sick of the word ‘pivot’. It basically refers to changing the direction of your business without completing scrapping where you are currently. And that’s what I’d like to introduce to...
by Dan Williams | Jun 8, 2024 | Blogs, Business, For Fitness Professionals
We interviewed Rita Franchina, a digital marketing consultant from Franky Digital, on The Business of Fitness Podcast. To explore the effectiveness of marketing strategies across various budget levels, we set Rita a challenge: devise seven distinct marketing...
by Dan Williams | Jun 1, 2024 | Blogs, Business, For Fitness Professionals
Summary: Raising prices is necessary to avoid undervaluing your service and risking your business. Align your pricing with increased business and living costs over the years. Base your rates on the life you want, not competitors’ prices. Implement annual price...
by Dan Williams | May 4, 2024 | Blogs, Business, For Fitness Professionals
This industry will be a tough one to crack. You need to cross the chasm from early adopters to mainstream. You need to create demand as well as supply. You need to position recovery modalities as painkillers, not vitamins. You need to buck the trend of first movers...
by Dan Williams | Apr 18, 2024 | Blogs, Business, For Fitness Professionals
At the time of writing this article, I’ve conducted 3,612 one-on-one business mentoring consultations with fitness business owners, over six years. And after a while, you start to see patterns. As part of planning the 2024 Perth Fitness Business Summit, I wanted to...
by Dan Williams | Apr 7, 2024 | Blogs, Business, For Fitness Professionals
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek independent legal advice as this information is general in nature and may not apply to your specific situation. For gym...
by Dan Williams | Apr 7, 2024 | Blogs, Business, For Fitness Professionals
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek independent legal advice as this information is general in nature and may not apply to your specific situation. Deciding...
by Dan Williams | Apr 7, 2024 | Blogs, Business, For Fitness Professionals
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek independent legal advice as this information is general in nature and may not apply to your specific situation. For gym...
by Dan Williams | Feb 24, 2024 | Blogs, Business, For Fitness Professionals
Summary: I rated five fitness business models across 12 categories. Personal Training excels in client progression and retention, but struggles with scaleability. Gym Memberships offer high scaleability and time freedom, but face challenges in client retention and...
by Dan Williams | Feb 10, 2024 | Blogs, Business, For Fitness Professionals
Summary: Musk solves humanity’s big problems; gym owners should solve clients’ big problems. Musk embraces failure for learning; gyms should innovate through failures. Musk innovates systems for efficiency; gyms should streamline and optimise operations....