by Dan Williams | Mar 8, 2019 | Blogs, Exercise, For Fitness Professionals, Health, Psychology, Weight Loss
General Population (aka 1 in 3 Australians): “I don’t have time to exercise”. Fitness Professional: “You do have time, it’s just that you’re not prioritising exercise”. Standard conversation. Heard it a million times. And...
by Dan Williams | Mar 7, 2019 | Blogs, For Fitness Professionals
The Fitness Industry couldn’t be more crowded. Not only is the market saturated, but almost everyone claims to do the same thing. If 100 gyms within 10km all claim to have the best community, in reality, none of them have the best community. The vast majority of...
by Dan Williams | Jan 10, 2019 | Blogs, For Fitness Professionals
Consistently and (almost) without fail, the single biggest pain-point or challenge for the Fitness Professional is client acquisition. For an episode of the ROMcast Podcast (ROMcast FitPro Q&A: Solutions to Challenges for Fitness Professionals), we asked Fitness...
by Dan Williams | Dec 13, 2018 | Blogs, For Fitness Professionals
Ask most Fitness Professionals what their product is and they’ll tell you something like ‘Personal Training’. They’ll focus on what it is they PROVIDE, not what it is the client RECEIVES. And they make the same mistake with their marketing....
by Dan Williams | Nov 15, 2018 | Blogs, Exercise, Exercise Philosophies, For Fitness Professionals
Too many Fitness Professionals are slaves. Slaves to their clients – their expectations and demands. Stop being a slave. Start being a mechanic. The age-old adage is ‘the customer is always right’. But does this apply to Personal Trainers, or does it...
by Dan Williams | May 30, 2018 | Blogs, For Fitness Professionals
Fitness Professional Marketing Tip Number 31: Make your service the best you can. Personal Trainers vary hugely in terms of skill set, personality and professionalism. There are good PTs, and there are bad PTs, and there’s a whole bunch in the middle. Attracting new...
by Dan Williams | May 19, 2018 | Blogs, For Fitness Professionals
Open to all Perth Health and Fitness Professionals, Trainers and Coaches. This intensive, information dense learning weekend will leave you with an incredible depth and breadth of knowledge and hundreds of practical applications in the fields of exercise, fitness and...
by Dan Williams | May 3, 2018 | Blogs, For Fitness Professionals
Fitness Professional Marketing Tip Number 21: You need a concise statement that describes your marketing strategy. This is called a positioning statement. This simple statement should clearly describe who your target client is, and how you want your business and...
by Dan Williams | Apr 3, 2018 | Blogs, For Fitness Professionals, Psychology
Being a Fitness Professional means a lot more than just being a Fitness Professional. Sure, we need to be experts in our specific field, but having expertise in our narrow niche isn’t enough. In this entrepreuneur-dominated field, our needs extend far beyond...
by Dan Williams | Mar 3, 2018 | Blogs, For Fitness Professionals
Fitness Professional Marketing Tip Number 11: If you’re putting together an advert of any kind, create an outline by following three steps. First determine the goal of the advert, what do you want the outcome to be. Next determine the promise you want to make about...
