by Dan Williams | Jan 29, 2023 | Blogs, Business, For Fitness Professionals
Summary: By carefully designing your life, and following a five step process, it’s possible for Personal Trainers to earn $100,000 a year (after tax and expenses), while working five hours a day and taking a long weekend every week. What if you could work as a...
by Dan Williams | Jan 22, 2023 | Blogs, Business, Case Studies, For Fitness Professionals
This is a real case study for a Range of Motion Business Mentoring client. Names and identifying features have been changed to preserve confidentiality. I. Introduction Alexis is a Personal Trainer who offers face-to-face consults (from a large chain gym) and...
by Dan Williams | Jan 15, 2023 | Blogs, Business, For Fitness Professionals
As a fitness business owner, it is important to not only focus on financial success, but also on how your business is impacting your own quality of life. One way to measure this is by including a metric that specifically tracks quality of life in your Key Performance...
by Dan Williams | Dec 17, 2022 | Blogs, Business, For Fitness Professionals
New clients are always stalking your fitness business. They’re scrolling through your instagram and Facebook feeds. They’re watching your stories. And they’re looking for four things. People who look like them. People who have the problems they have. People overcoming...
by Dan Williams | Dec 4, 2022 | Blogs, Business, For Fitness Professionals
Are you a Fitness Professional who wants to develop multiple income streams? A ‘fitness-preneur’? You’re not alone. The entrepreneurial spark is well-and-truly alive in Fit Pros. But when is the best time to branch out? When should you look for income stream number...
by Dan Williams | Oct 20, 2022 | Blogs, For Fitness Professionals
At the start of every Fitness Business Mentoring consult, we ask the business owner how their business is going. We’re looking for a ‘zoomed out’ summary of the general health of the business. Early in the mentoring process, there’s a one word reply that we hear more...
by Dan Williams | Oct 8, 2022 | Blogs, Business, For Fitness Professionals
Let’s talk about how to increase the number of leads you convert from enquires to the next step of your client journey. Your fitness business should have a well defined ‘macro journey’ – the long term process your prospects and clients follow from the moment of...
by Dan Williams | Sep 22, 2022 | Blogs, Business, For Fitness Professionals
Contrary to popular belief, you don’t always need to fix the things you suck at in business. Establishing the USP (unique selling proposition) of your business is not just about identifying the thing you’re best at, but identifying the things you WANT to be bad at. If...
by Dan Williams | Sep 10, 2022 | Blogs, Business, For Fitness Professionals
A career needs to solve the problems of the person who has that career. A young, newly graduated Personal Trainer doesn’t have a lot of financial responsibilities. Generally, they don’t have kids, they don’t have mortgages, they don’t have bills. They don’t have a lot...
by Dan Williams | Aug 27, 2022 | Blogs, Exercise, Exercise Philosophies, For Fitness Professionals, Health, Improving Athletic Performance, Programming
High complexity exercises get a bad wrap. There seems to be a general consensus amongst health and fitness professionals that if you have the option of a simple exercise or a complex exercise (and they get the same result), you should always go simple. And, at face...
