by Dan Williams | May 12, 2019 | Blogs, For Fitness Professionals
The Fitness Industry is notorious for high staff turn-over. Enthusiastic Personal Trainers who burn bright but then quickly extinguish.But why? Why is this industry so punishing?First, the warning signs. What are the red flags that perhaps burn-out is on the...
by Dan Williams | May 2, 2019 | Blogs, For Fitness Professionals
Are you a Fitness Professional who charges your clients for a missed session? Maybe you have a 24 hour cancellation policy? You might be burning money. Wait!? What!? Surely charging clients will make you MORE money, not less? And surely the looming threat of being...
by Dan Williams | Apr 4, 2019 | Blogs, For Fitness Professionals
Working closely with fitness industry business owners as part of Range of Motion Business Mentoring I notice some common themes. When I ask people what they think they’re ‘the best in the world at’ (that is, their ‘unique selling...
by Dan Williams | Mar 8, 2019 | Blogs, Exercise, For Fitness Professionals, Health, Psychology, Weight Loss
General Population (aka 1 in 3 Australians): “I don’t have time to exercise”. Fitness Professional: “You do have time, it’s just that you’re not prioritising exercise”. Standard conversation. Heard it a million times. And...
by Dan Williams | Mar 7, 2019 | Blogs, For Fitness Professionals
The Fitness Industry couldn’t be more crowded. Not only is the market saturated, but almost everyone claims to do the same thing. If 100 gyms within 10km all claim to have the best community, in reality, none of them have the best community. The vast majority of...
by Dan Williams | Jan 10, 2019 | Blogs, For Fitness Professionals
Consistently and (almost) without fail, the single biggest pain-point or challenge for the Fitness Professional is client acquisition. For an episode of the ROMcast Podcast (ROMcast FitPro Q&A: Solutions to Challenges for Fitness Professionals), we asked Fitness...
by Dan Williams | Dec 13, 2018 | Blogs, For Fitness Professionals
Ask most Fitness Professionals what their product is and they’ll tell you something like ‘Personal Training’. They’ll focus on what it is they PROVIDE, not what it is the client RECEIVES. And they make the same mistake with their marketing....
by Dan Williams | Nov 15, 2018 | Blogs, Exercise, Exercise Philosophies, For Fitness Professionals
Too many Fitness Professionals are slaves. Slaves to their clients – their expectations and demands. Stop being a slave. Start being a mechanic. The age-old adage is ‘the customer is always right’. But does this apply to Personal Trainers, or does it...
by Dan Williams | May 30, 2018 | Blogs, For Fitness Professionals
Fitness Professional Marketing Tip Number 31: Make your service the best you can. Personal Trainers vary hugely in terms of skill set, personality and professionalism. There are good PTs, and there are bad PTs, and there’s a whole bunch in the middle. Attracting new...
by Dan Williams | May 19, 2018 | Blogs, For Fitness Professionals
Open to all Perth Health and Fitness Professionals, Trainers and Coaches. This intensive, information dense learning weekend will leave you with an incredible depth and breadth of knowledge and hundreds of practical applications in the fields of exercise, fitness and...
