by Dan Williams | Sep 22, 2022 | Blogs, Business, For Fitness Professionals
Contrary to popular belief, you don’t always need to fix the things you suck at in business. Establishing the USP (unique selling proposition) of your business is not just about identifying the thing you’re best at, but identifying the things you WANT to be bad at. If...
by Dan Williams | Sep 10, 2022 | Blogs, Business, For Fitness Professionals
A career needs to solve the problems of the person who has that career. A young, newly graduated Personal Trainer doesn’t have a lot of financial responsibilities. Generally, they don’t have kids, they don’t have mortgages, they don’t have bills. They don’t have a lot...
by Dan Williams | Aug 27, 2022 | Blogs, Exercise, Exercise Philosophies, For Fitness Professionals, Health, Improving Athletic Performance, Programming
High complexity exercises get a bad wrap. There seems to be a general consensus amongst health and fitness professionals that if you have the option of a simple exercise or a complex exercise (and they get the same result), you should always go simple. And, at face...
by Dan Williams | Aug 16, 2022 | Blogs, Business, For Fitness Professionals
Thinking about selling your fitness business? Here are our top tips to make sure you’re making the right choice (tips one and two), and to maximise the value of the sale (tips three to nine). Are you sure?You should never make a life changing decision when...
by Dan Williams | Jul 30, 2022 | Blogs, Business, For Fitness Professionals
Fitness entrepreneurs have no shortage of ideas. It’s a superpower… But also a curse. Ideas are the spark that a business needs to come to life. But they’re also a compelling distraction that can pull you away from your focus. You’ll never stop having ideas in your...
by Dan Williams | Jul 16, 2022 | Blogs, Business, For Fitness Professionals
There’s a big mistake a lot of Fitness Professionals are making when trying to attract new clients to their business. And it’s easy to fix. The problem is, they’re standing on the wrong rung of the ‘ladder’. ‘Laddering’ is a marketing concept that enables you to...
by Dan Williams | Jul 1, 2022 | Blogs, Business, For Fitness Professionals
Your business isn’t for everyone. Or at least it shouldn’t be if you’ve developed a unique selling proposition. So, mathematically speaking, how possible is it to build a business that is successful for the long run if you have a narrow niche? It’s a numbers game....
by Dan Williams | Jun 18, 2022 | Blogs, Business, For Fitness Professionals
One of the biggest business model mistakes we see from the Fitness Businesses we work with is a ‘Straddled Strategy’. The path to this faulty business model is pretty consistent, and might be familiar to you. You work out what you’re best at and offer this as the...
by Dan Williams | May 28, 2022 | Blogs, Chronic Conditions, CrossFit, Exercise, Exercise Philosophies, Flexibility, For Fitness Professionals, Health, Improving Athletic Performance, Musculo-skeletal Rehabilitation, Older Persons, Programming, Weight Loss
Let’s count down our top ten exercises for health. As with any top ten list, this is highly subjective, so let’s define the criteria. We’re looking for exercises that build health above all else. Exercises that increase both lifespan and healthspan (functional...
by Dan Williams | May 20, 2022 | Blogs, Business, For Fitness Professionals
The first step to multiple income streams for fitness professionals. I was a 20 year old kid when the patent attorney said to me, ‘Ahhh, so you’re one of those ‘fitnesspreneurs’ are you? I was sitting across his mahogany desk from him, in an...
