by Dan Williams | Jan 7, 2019 | Fitness Business: Client Experience
The biggest thing being sold by a Fitness Business is an experience. Sure, part of that experience is the product or service you’re providing, part is the removal of the client’s struggles or pain points, part is the result they’re getting. But these things on their...
by Dan Williams | Jan 6, 2019 | Fitness Business: Client Experience
So you’ve arranged the meeting and your potential client has arrived. First impressions matter. Immediately, they’ll be able to sense your culture and core values and within seconds will have calculated whether they match their own. If your culture is poor, you’ve...
by Dan Williams | Jan 5, 2019 | Fitness Business: Client Experience
Once your client has gone through the awareness and contact phases, and their initial consultations, they become a paying client. At each stage of this journey, we’ve talked about the priority of that part of the sales process. We teach Range of Motion Business...
by Dan Williams | Jan 4, 2019 | Fitness Business: Client Experience
As much as the owner of a fitness business can systemise the client journey and experience, and devote time to solving problems and delivering value, client loss is an inevitable part of the business. With Range of Motion Business Mentoring clients, we teach that...
by Dan Williams | Jan 3, 2019 | Fitness Business: Client Experience
In this series we’ve spoken about how the true product a fitness business is selling isn’t exercise, or even the result of exercise (and the pain points it removes), but an experience. The experience is the sum total of contact and interaction with you and your...
by Dan Williams | Jan 2, 2019 | Fitness Business: Client Experience
The client journey is the client experience – the biggest and most important thing you’re selling. This journey encompasses the awareness and contact phases, their initial consultations, and their ongoing journey as a paying client. As important as the creation...
by Dan Williams | Jan 1, 2019 | Fitness Business: Client Experience
One of the most powerful tools in improving your fitness business, and the client experience, is to listen to your clients. Not only will this improve the experience for your clients (thus leading to greater retention and referral rates), but it will also ensure that...
by Dan Williams | Jul 21, 2017 | Fitness Business: Client Experience
Bonus Content: The Initial New Client Meeting, Range of Motion Fitness Business Series The days of scripts and carefully designed statements designed to influence potential clients into a sale are over. We’re marketed to hundreds of times every day. And savvy...
