by Dan Williams | Jan 5, 2019 | Fitness Business: Overview
With all the complexity that can come from the running of a fitness business, without direction, any efforts will be aimless. The first step in developing a fitness business must be in identifying the vision for the business – the final (or at least long-term)...
by Dan Williams | Jan 4, 2019 | Fitness Business: Overview
A mission statement is a clear, succinct statement that describes the impact you wish your business to have. This statement is the ultimate refinement of everything your business does. It allows you to explain to someone in 15 seconds or less what your business does....
by Dan Williams | Jan 3, 2019 | Fitness Business: Overview
A Fitness Business’ greatest asset is its culture. Culture is everything. Your culture is your brand. It’s what you want your business to be known for. It’s embodied in every interaction within and without your business. In a fitness business, your culture is driven...
by Dan Williams | Jan 2, 2019 | Fitness Business: Overview
The unique selling point (USP) of your business is the thing that you do best. It’s the service or product you provide that delivers the greatest amount of value to your clients, and therefore the greatest amount of value (either financial or in social currency) to...
by Dan Williams | Jan 1, 2019 | Fitness Business: Overview
Bonus Content: Knowing and Tracking KPIs, Range of Motion Fitness Business Series To run a successful business, it’s vital to track your numbers. We call these numbers your ‘Key Performance Indicators’, or KPIs. Changes in any business metric over time gives you three...
by Dan Williams | Jul 21, 2017 | Fitness Business: Overview
Bonus Content: Building an Online Fitness Business, Range of Motion Fitness Business Series An online fitness business is a logical progression for a Fitness Professional who is looking to expand not only the value they are able to provide to a larger number of...
