In previous parts of this series we’ve discussed the importance of both content creation (which exists primarily to deliver value to your current and potential clients) and documentation (which gives your potential clients a window into you business).

There’s a third form of social media content we cover with Range of Motion Business Mentoring clients, and that’s leveraging client content.

There is no shortage of people documenting their own lives on social media, and if you’re providing a valuable and enriching experience to your clients, part of their documentation should include the work they’re doing with you.

This becomes powerful content. It has all the benefits of the social media documentation you should be running, with the added benefit of it being a testimonial. Instead of you posting on your wall with stories of their success, they’re sharing their own success.

So how is this of benefit to your business?

Firstly, you get the native reach from their post. Their friends see what they’ve posted and it increases your exposure. Not only is the exposure increased, but it’s specifically being shown to the friends of your current clients. Chances are, their friends are just like them, which is exactly what we want. Your clients are marketing for you to the exact type of people you want more of in your business, those who share the core values you’ve identified are important to your culture.

The second benefit of client generated content is that they are providing content for you. They’re giving you the opportunity to share and repost this content on your business pages. They’re giving the opportunity for you to leverage it.

So any time your clients feature your business in a post, be it Facebook or Instagram feeds or Facebook or Instagram stories, give it a repost or share. It’s a powerful method of marketing.