We work backwards from your long-term business vision to establish the steps and processes you need to take to create business and personal success. Identify where your business is, and where you want it to go. All guided by your mission statement.

We work out what you do best, your unique selling proposition. This the key service you offer or the specific niche you help. Your USP is the basis of your business operations.

We will explore how to build your culture by determining your core values and the actions needed to uphold them. Culture isn’t an accident. It’s about deliberate and intentional design. We’ll teach you how to undertake this cultural design.

An in-depth approach to exercise programming for varying goals and levels of ability. We cover programming on a macro level of long term individualised periodisation, down to the micro level of individual session construction.

We explore the science of programming to maximise strength. Covers dynamic effort training, max effort training, and accessory work, and how to incorporate them into a program for long term strength development.

Covers specific energy systems and how to train and program for them to maximise health and performance.

The most common injuries seen in a general population of exercisers. We discuss the mechanics and causative factors of injury, and explore methods for modifying training for clients with injuries.

 Learn to conduct in-depth assessments on the movement patterns in common exercises. Based on this assessment, conclusions can be drawn about musculo-skeletal health and specific corrective prescriptions can be made. Covers assessment of fault, identification of offending structures, and programming to correct the offending imbalances.

Proprioceptive Neuromuscular Facilitation and stability techniques to maximise flexibility, mobility, stability, musculo-skeletal health and performance. We cover the theory to unlock the mechanical workings behind this technique of release and improved force development. Specific PNF and stability techniques are covered, teaching the student how to implement partner assisted PNF with their clients.

A complete practical template for maximising recovery from intense exercise. The theory of multiple modes of recovery are covered, as well as the practical applications of each.

The exercise session is the main ‘micro product’ Fitness Professional provide. In this module, we discuss how to craft an experience that not only maximises the value you provide, but also ensures you’re clients will not find better anywhere else, and will keep coming back.

The education, acquisition and practice phases of psychological skills training. We will cover the principles and strategies related to Arousal Regulation, Imagery, Self Confidence, Goal Setting and Concentration.

The primary measure of the success of a Fitness Professional is their ability to create long term positive behaviour change in their clients. We cover the research based methodologies of behaviour change, including the interactions between motivation, values, goals, environmental change, initiating action, willpower and habit formation.

In this module, we complete an exercise to identify your ideal client. Think of your current best client. Now imagine if you had 20 more just that them. This module will teach you how to get this perfect client.

Create automation and consistency in all levels of your service, from your interactions with clients to day-to-day operations to long term business success. We explore how and where to build systems to easily replicate high results across all areas.

The product we sell isn’t exercise, it’s an experience. In this module, we’ll teach you how to create a long-term experience for your client, from the initial sales funnel, right through to them becoming a raving fan. We’ll cover how to track your client’s progress through this lifecycle.

Your website is the central hub of your online presence. In this module, we cover how to create a website that converts, using human psychology to maximise your site’s effectiveness.

We go deep in the tools, tactics and strategies that will allow you to create content marketing (video, audio and written) and use it to reach your potential clients, bringing them value and positioning yourself as an expert.

We cover the marketing strategy of documenting the inner workings of your business, and talk about how to encourage and use client generated content as a powerful marketing tool.

We explore the science and psychology of ‘copy writing’, creating a series of marketing messages that speak to your potential clients, regardless of their current level of product awareness. Use this module to extend your influence and reach for your target demographic.

We go deep on the exact strategies to employ to create and launch Facebook and Instagram ads. You will leave with a roadmap of social media advertising.

We explore how to maximise your reach through Google searches by running Google Ads.

The exact process you should follow to build a system that encourages your current clients to refer their friends – the strongest form of leads you can receive.

This module covers the importance of listening to your clients, giving them a forum for communication, and actioning their needs.

How to hire and build a loyal team of people who share the vision of your business and will provide your product and service to your clients at the highest level.