Perth Fitness Industry Professional Development Weekend, 5th-6th Oct.
An intensive and in-depth two-day Professional Development weekend for Perth Fitness Professionals, presented by Dan Williams.
With 25 interactive and theory based fitness and business modules, this event will allow you to both super-charge your expertise as a Fitness Professional, and give you all the tools to build a highly successful and impactful Fitness Business.
A very well run, well scheduled and informative event. As a Physiotherapist I gained further knowledge about exercise prescription for my patients and in depth tailoring of programming for individuals. I am in the initial stages of starting my own business and Dan’s systematic view of business, client acquisition information and tips are invaluable! A lot to think about and lots of work to do but like you’ll find out… short term pain for long term gain!
Module 1: Designing your Mission and the Future of your Business
We work backwards from your long-term business vision to establish the steps and processes you need to take to create business and personal success. Identify where your business is, and where you want it to go. All guided by your mission statement.
Module 2: Finding Your Niche: Identifying your Unique Selling Proposition
We work out what you do best, your unique selling proposition. This the key service you offer or the specific niche you help. Your USP is the basis of your business operations.
Module 3: How to Design Epic Culture
We will explore how to build your culture by determining your core values and the actions needed to uphold them. Culture isn’t an accident. It’s about deliberate and intentional design. We’ll teach you how to undertake this cultural design.
Module 4: Program Design
An in-depth approach to exercise programming for varying goals and levels of ability. We cover programming on a macro level of long term individualised periodisation, down to the micro level of individual session construction.
Module 5: Programming for Strength
We explore the science of programming to maximise strength. Covers dynamic effort training, max effort training, and accessory work, and how to incorporate them into a program for long term strength development.
Module 6: Programming for Endurance
Covers specific energy systems and how to train and program for them to maximise health and performance.
Module 7: Injury Programming and Rehabilitation
The most common injuries seen in a general population of exercisers. We discuss the mechanics and causative factors of injury, and explore methods for modifying training for clients with injuries.
Module 8: Movement Screening and Correction
Learn to conduct in-depth assessments on the movement patterns in common exercises. Based on this assessment, conclusions can be drawn about musculo-skeletal health and specific corrective prescriptions can be made. Covers assessment of fault, identification of offending structures, and programming to correct the offending imbalances.
Module 9: Building Mobility and Stability
Proprioceptive Neuromuscular Facilitation and stability techniques to maximise flexibility, mobility, stability, musculo-skeletal health and performance. We cover the theory to unlock the mechanical workings behind this technique of release and improved force development. Specific PNF and stability techniques are covered, teaching the student how to implement partner assisted PNF with their clients.
Module 10: Recovery Maximisation Strategies
A complete practical template for maximising recovery from intense exercise. The theory of multiple modes of recovery are covered, as well as the practical applications of each.
Module 11: Crafting an Exceptional Exercise Session Experience
The exercise session is the main ‘micro product’ Fitness Professional provide. In this module, we discuss how to craft an experience that not only maximises the value you provide, but also ensures you’re clients will not find better anywhere else, and will keep coming back.
Module 12: Performance Psychology and Mental Skills Training
The education, acquisition and practice phases of psychological skills training. We will cover the principles and strategies related to Arousal Regulation, Imagery, Self Confidence, Goal Setting and Concentration.
Module 13: How to Create Behaviour Change and Habit Formation
The primary measure of the success of a Fitness Professional is their ability to create long term positive behaviour change in their clients. We cover the research based methodologies of behaviour change, including the interactions between motivation, values, goals, environmental change, initiating action, willpower and habit formation.
Module 14: Identifying and Targeting Your Perfect Client
In this module, we complete an exercise to identify your ideal client. Think of your current best client. Now imagine if you had 20 more just that them. This module will teach you how to get this perfect client.
Module 15: Systemising and Automating Your Fitness Business
Create automation and consistency in all levels of your service, from your interactions with clients to day-to-day operations to long term business success. We explore how and where to build systems to easily replicate high results across all areas.
Module 16: Crafting and Tracking The Client Experience
The product we sell isn’t exercise, it’s an experience. In this module, we’ll teach you how to create a long-term experience for your client, from the initial sales funnel, right through to them becoming a raving fan. We’ll cover how to track your client’s progress through this lifecycle.
Module 17: Designing a Website that Converts
Your website is the central hub of your online presence. In this module, we cover how to create a website that converts, using human psychology to maximise your site’s effectiveness.
Module 18: Content Marketing and Automation
We go deep in the tools, tactics and strategies that will allow you to create content marketing (video, audio and written) and use it to reach your potential clients, bringing them value and positioning yourself as an expert.
Module 19: Social Media Documentation and 'Reality TV'
We cover the marketing strategy of documenting the inner workings of your business, and talk about how to encourage and use client generated content as a powerful marketing tool.
Module 20: How to Craft your Marketing Message
We explore the science and psychology of ‘copy writing’, creating a series of marketing messages that speak to your potential clients, regardless of their current level of product awareness. Use this module to extend your influence and reach for your target demographic.
Module 21: The Complete Guide to Social Media Advertising
We go deep on the exact strategies to employ to create and launch Facebook and Instagram ads. You will leave with a roadmap of social media advertising.
Module 22: Advertising on Google
We explore how to maximise your reach through Google searches by running Google Ads.
Module 23: Building a Referral Program That Keeps Giving
The exact process you should follow to build a system that encourages your current clients to refer their friends – the strongest form of leads you can receive.
Module 24: Surveying Your Clients
This module covers the importance of listening to your clients, giving them a forum for communication, and actioning their needs.
Module 25: Building a World Class Staff Front Line
How to hire and build a loyal team of people who share the vision of your business and will provide your product and service to your clients at the highest level.
Dan Williams is the Director of Range of Motion and leads a team of Exercise Physiologists, Sports Scientists, Physiotherapists and Coaches. Dan is the Co-Director of both Fitness Educators, and My Fitness File. He has a Bachelor of Science (Exercise and Health Science) and a Postgraduate Bachelor of Exercise Rehabilitation Science from The University of Western Australia, with minors in Biomechanics and Sport Psychology.
Dan works extensively with Fitness Professionals through two types of Mentorship Programs. He consults as a Business Mentor to those looking to build more successful, impactful and profitable fitness businesses, and he helps Fitness Professionals develop their industry specific skills as part of his Fitness Mentorships.
Dan has coached and taught sport and exercise for over 17 years working with many thousands of individuals along the full health spectrum, from the chronically injured, diseased and deconditioned, through to elite athletes. He has extensive experience in clinical settings (chronic disease and musculoskeletal rehabilitation) and in human performance. Dan has conducted over 25,000 individual one-on-one sessions and consultations since he founded Range of Motion in 2006, and has overseen the prescription of over a quarter of a million exercise sessions.
What 2018 Attendees Thought
|Saturday 5th||Sunday 6th|
|7:00am||Designing your Mission and the Future of your Business|
|7:15am||Designing your Mission and the Future of your Business|
|7:30am||Finding Your Niche: Identifying your Unique Selling Proposition||Discussion|
|7:45am||Finding Your Niche: Identifying your Unique Selling Proposition||Systemising and Automating Your Fitness Business|
|8:00am||How to Design Epic Culture||Systemising and Automating Your Fitness Business|
|8:15am||How to Design Epic Culture||Systemising and Automating Your Fitness Business|
|8:30am||Discussion||Systemising and Automating Your Fitness Business|
|8:45am||Break||Systemising and Automating Your Fitness Business|
|9:00am||Program Design||Systemising and Automating Your Fitness Business|
|9:15am||Program Design||Systemising and Automating Your Fitness Business|
|9:30am||Program Design||Systemising and Automating Your Fitness Business|
|9:45am||Program Design||Systemising and Automating Your Fitness Business|
|10:00am||Programming for Strength||Systemising and Automating Your Fitness Business|
|10:15am||Programming for Strength||Discussion|
|10:30am||Programming for Endurance||Break|
|10:45am||Programming for Endurance||Crafting and Tracking The Client Experience|
|11:00am||Injury Programming and Rehabilitation||Crafting and Tracking The Client Experience|
|11:15am||Injury Programming and Rehabilitation||Crafting and Tracking The Client Experience|
|11:30am||Movement Screening and Correction||Crafting and Tracking The Client Experience|
|11:45am||Movement Screening and Correction||Crafting and Tracking The Client Experience|
|12:00pm||Movement Screening and Correction||Crafting and Tracking The Client Experience|
|12:15pm||Movement Screening and Correction||Discussion|
|1:00pm||Lunch||Designing a Website that Converts|
|1:15pm||Building Mobility and Stability||Designing a Website that Converts|
|1:30pm||Building Mobility and Stability||Designing a Website that Converts|
|1:45pm||Building Mobility and Stability||Designing a Website that Converts|
|2:00pm||Building Mobility and Stability||Designing a Website that Converts|
|2:15pm||Recovery Maximisation Strategies||Social Media Documentation and 'Reality TV'|
|2:30pm||Recovery Maximisation Strategies||How to Craft your Marketing Message|
|2:45pm||Crafting an Exceptional Exercise Session Experience||How to Craft your Marketing Message|
|3:00pm||Crafting an Exceptional Exercise Session Experience||Discussion|
|3:15pm||Crafting an Exceptional Exercise Session Experience||Break|
|3:30pm||Crafting an Exceptional Exercise Session Experience||The Complete Guide to Social Media Advertising|
|3:45pm||Performance Psychology and Mental Skills Training||The Complete Guide to Social Media Advertising|
|4:00pm||Performance Psychology and Mental Skills Training||The Complete Guide to Social Media Advertising|
|4:15pm||Performance Psychology and Mental Skills Training||The Complete Guide to Social Media Advertising|
|4:30pm||Performance Psychology and Mental Skills Training||Advertising on Google|
|4:45pm||How to Create Behaviour Change and Habit Formation||Building a Referral Program That Keeps Giving|
|5:00pm||How to Create Behaviour Change and Habit Formation||Surveying Your Clients|
|5:15pm||Break||Building a World Class Staff Front Line|
|5:30pm||Identifying and Targeting Your Perfect Client||Building a World Class Staff Front Line|
|5:45pm||Identifying and Targeting Your Perfect Client||Discussion (solving problems)|
|6:00pm||Identifying and Targeting Your Perfect Client||Discussion (solving problems)|
|6:15pm||Identifying and Targeting Your Perfect Client|
This month's discounted tickets close in
SOLD OUT Early Bird VIP tickets purchased 31st May: $449 (SAVE $200) SOLD OUT Tickets purchased before 30th June: $499 (SAVE $150) or click here to set up FIVE part payments of $109. SOLD OUT Tickets purchased before 31st July: $549 (save $100) or click here to set up FOUR part payments of $149.
- Tickets purchased before 31st August: $599 (save $50) or click here to set up THREE part payments of $209:
Regular Tickets: $649 or click here to set up two part payments of $339.