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Perth Fitness Industry Professional Development Weekend, 5th-6th Oct.

An intensive and in-depth two-day Professional Development weekend for Perth Fitness Professionals, presented by Dan Williams.

With 25 interactive and theory based fitness and business modules, this event will allow you to both super-charge your expertise as a Fitness Professional, and give you all the tools to build a highly successful and impactful Fitness Business.

Fitness Modules

Business Modules

Hours

Weekend

I knew I would get a lot from this weekend, until I coached a class the very next day. It was then I realised exactly how much I got. Beyond my expectations! It left me feeling empowered, more confident, and looking forward to working on giving more at every session I coach and it also left me excited to train myself. I feel like I crossed a mental barrier somewhere in that weekend. I have already recommended to peers, to friends and to family!
2018 Attendee

A very well run, well scheduled and informative event. As a Physiotherapist I gained further knowledge about exercise prescription for my patients and in depth tailoring of programming for individuals. I am in the initial stages of starting my own business and Dan’s systematic view of business, client acquisition information and tips are invaluable! A lot to think about and lots of work to do but like you’ll find out… short term pain for long term gain!

2018 Attendee

Event Modules

Module 1: Designing your Mission and the Future of your Business

We work backwards from your long-term business vision to establish the steps and processes you need to take to create business and personal success. Identify where your business is, and where you want it to go. All guided by your mission statement.

Module 2: Finding Your Niche: Identifying your Unique Selling Proposition

We work out what you do best, your unique selling proposition. This the key service you offer or the specific niche you help. Your USP is the basis of your business operations.

Module 3: How to Design Epic Culture

We will explore how to build your culture by determining your core values and the actions needed to uphold them. Culture isn’t an accident. It’s about deliberate and intentional design. We’ll teach you how to undertake this cultural design.

Module 4: Program Design

An in-depth approach to exercise programming for varying goals and levels of ability. We cover programming on a macro level of long term individualised periodisation, down to the micro level of individual session construction.

Module 5: Programming for Strength

We explore the science of programming to maximise strength. Covers dynamic effort training, max effort training, and accessory work, and how to incorporate them into a program for long term strength development.

Module 6: Programming for Endurance

Covers specific energy systems and how to train and program for them to maximise health and performance.

Module 7: Injury Programming and Rehabilitation

The most common injuries seen in a general population of exercisers. We discuss the mechanics and causative factors of injury, and explore methods for modifying training for clients with injuries.

Module 8: Movement Screening and Correction

 Learn to conduct in-depth assessments on the movement patterns in common exercises. Based on this assessment, conclusions can be drawn about musculo-skeletal health and specific corrective prescriptions can be made. Covers assessment of fault, identification of offending structures, and programming to correct the offending imbalances.

Module 9: Building Mobility and Stability

Proprioceptive Neuromuscular Facilitation and stability techniques to maximise flexibility, mobility, stability, musculo-skeletal health and performance. We cover the theory to unlock the mechanical workings behind this technique of release and improved force development. Specific PNF and stability techniques are covered, teaching the student how to implement partner assisted PNF with their clients.

Module 10: Recovery Maximisation Strategies

A complete practical template for maximising recovery from intense exercise. The theory of multiple modes of recovery are covered, as well as the practical applications of each.

Module 11: Crafting an Exceptional Exercise Session Experience

The exercise session is the main ‘micro product’ Fitness Professional provide. In this module, we discuss how to craft an experience that not only maximises the value you provide, but also ensures you’re clients will not find better anywhere else, and will keep coming back.

Module 12: Performance Psychology and Mental Skills Training

The education, acquisition and practice phases of psychological skills training. We will cover the principles and strategies related to Arousal Regulation, Imagery, Self Confidence, Goal Setting and Concentration.

Module 13: How to Create Behaviour Change and Habit Formation

The primary measure of the success of a Fitness Professional is their ability to create long term positive behaviour change in their clients. We cover the research based methodologies of behaviour change, including the interactions between motivation, values, goals, environmental change, initiating action, willpower and habit formation.

Module 14: Identifying and Targeting Your Perfect Client

In this module, we complete an exercise to identify your ideal client. Think of your current best client. Now imagine if you had 20 more just that them. This module will teach you how to get this perfect client.

Module 15: Systemising and Automating Your Fitness Business

Create automation and consistency in all levels of your service, from your interactions with clients to day-to-day operations to long term business success. We explore how and where to build systems to easily replicate high results across all areas.

Module 16: Crafting and Tracking The Client Experience

The product we sell isn’t exercise, it’s an experience. In this module, we’ll teach you how to create a long-term experience for your client, from the initial sales funnel, right through to them becoming a raving fan. We’ll cover how to track your client’s progress through this lifecycle.

Module 17: Designing a Website that Converts

Your website is the central hub of your online presence. In this module, we cover how to create a website that converts, using human psychology to maximise your site’s effectiveness.

Module 18: Content Marketing and Automation

We go deep in the tools, tactics and strategies that will allow you to create content marketing (video, audio and written) and use it to reach your potential clients, bringing them value and positioning yourself as an expert.

Module 19: Social Media Documentation and 'Reality TV'

We cover the marketing strategy of documenting the inner workings of your business, and talk about how to encourage and use client generated content as a powerful marketing tool.

Module 20: How to Craft your Marketing Message

We explore the science and psychology of ‘copy writing’, creating a series of marketing messages that speak to your potential clients, regardless of their current level of product awareness. Use this module to extend your influence and reach for your target demographic.

Module 21: The Complete Guide to Social Media Advertising

We go deep on the exact strategies to employ to create and launch Facebook and Instagram ads. You will leave with a roadmap of social media advertising.

Module 22: Advertising on Google

We explore how to maximise your reach through Google searches by running Google Ads.

Module 23: Building a Referral Program That Keeps Giving

The exact process you should follow to build a system that encourages your current clients to refer their friends – the strongest form of leads you can receive.

Module 24: Surveying Your Clients

This module covers the importance of listening to your clients, giving them a forum for communication, and actioning their needs.

Module 25: Building a World Class Staff Front Line

How to hire and build a loyal team of people who share the vision of your business and will provide your product and service to your clients at the highest level.

The Fit Pro Professional development weekend with Dan was hugely informative and well structured. The content he provided has allowed me to expand my knowledge hugely. He is a great trainer, presenter and educator, and I would highly recommend this course to anyone.
2018 Attendee

What I loved about Dan was not only his passion but his genuine concern to do anything he could to help me and my business be better and grow.
2018 Attendee

Event Presenter

Dan Williams is the Director of Range of Motion and leads a team of Exercise Physiologists, Sports Scientists, Physiotherapists and Coaches. Dan is the Co-Director of both Fitness Educators, and My Fitness File. He has a Bachelor of Science (Exercise and Health Science) and a Postgraduate Bachelor of Exercise Rehabilitation Science from The University of Western Australia, with minors in Biomechanics and Sport Psychology.

Dan works extensively with Fitness Professionals through two types of Mentorship Programs. He consults as a Business Mentor to those looking to build more successful, impactful and profitable fitness businesses, and he helps Fitness Professionals develop their industry specific skills as part of his Fitness Mentorships.

Dan has coached and taught sport and exercise for over 17 years working with many thousands of individuals along the full health spectrum, from the chronically injured, diseased and deconditioned, through to elite athletes. He has extensive experience in clinical settings (chronic disease and musculoskeletal rehabilitation) and in human performance. Dan has conducted over 25,000 individual one-on-one sessions and consultations since he founded Range of Motion in 2006, and has overseen the prescription of over a quarter of a million exercise sessions.

What 2018 Attendees Thought

The Professional Development Weekend was a well structured learning platform for Fitness Professionals just starting out or have been in the industry a while. Dan gave me further insight into finding clients weaknesses and how to program to improve not only their weaknesses but improve many other aspects of their training. The insight into how he structures and runs his own business is definitely something that I will be implementing into my future business. I can’t recommend this course enough.
2018 Attendee

The course is perfectly suited for anyone who wants to improve on a variety of their skills, if you are looking at opening up your own business I highly recommend doing this course first. Thanks to Dan for his professionalism and his knowledge on everything he presented.
2018 Attendee

The weekend was packed with a wide variety of content both practical and theory based which was all relevant to the industry, there was so much I took away from the weekend! I would highly recommend this course to anyone in the industry who wants to take their operations to the next level!
2018 Attendee

This was an incredible experience which I would recommend to any fitness professional. The course was very informative with great content on stretching, chronic disease, how to program for clients, marketing and business skills in which we can implement immediately and much more. I am very grateful for this opportunity which Dan from Range of Motion provided for us.
2018 Attendee

Dan has challenged my thinking and it has inspired me to keep reading and learning more every day, to take those steps further into my fitness journey passion and put into practice the tips, strategies and knowledge I have learned and gained from this weekend to taking the steps for launching my career platform, for what I hope will be in helping clients on their fitness journeys and more.
2018 Attendee

Camp Itinerary

 Saturday 5thSunday 6th
6:45amEvent Intro
7:00amDesigning your Mission and the Future of your Business
7:15amDesigning your Mission and the Future of your Business
7:30amFinding Your Niche: Identifying your Unique Selling PropositionDiscussion
7:45amFinding Your Niche: Identifying your Unique Selling PropositionSystemising and Automating Your Fitness Business
8:00amHow to Design Epic CultureSystemising and Automating Your Fitness Business
8:15amHow to Design Epic CultureSystemising and Automating Your Fitness Business
8:30amDiscussionSystemising and Automating Your Fitness Business
8:45amBreakSystemising and Automating Your Fitness Business
9:00amProgram DesignSystemising and Automating Your Fitness Business
9:15amProgram DesignSystemising and Automating Your Fitness Business
9:30amProgram DesignSystemising and Automating Your Fitness Business
9:45amProgram DesignSystemising and Automating Your Fitness Business
10:00amProgramming for StrengthSystemising and Automating Your Fitness Business
10:15amProgramming for StrengthDiscussion
10:30amProgramming for EnduranceBreak
10:45amProgramming for EnduranceCrafting and Tracking The Client Experience
11:00amInjury Programming and RehabilitationCrafting and Tracking The Client Experience
11:15amInjury Programming and RehabilitationCrafting and Tracking The Client Experience
11:30amMovement Screening and CorrectionCrafting and Tracking The Client Experience
11:45amMovement Screening and CorrectionCrafting and Tracking The Client Experience
12:00pmMovement Screening and CorrectionCrafting and Tracking The Client Experience
12:15pmMovement Screening and CorrectionDiscussion
12:30pmDiscussionLunch
12:45pmLunchLunch
1:00pmLunchDesigning a Website that Converts
1:15pmBuilding Mobility and StabilityDesigning a Website that Converts
1:30pmBuilding Mobility and StabilityDesigning a Website that Converts
1:45pmBuilding Mobility and StabilityDesigning a Website that Converts
2:00pmBuilding Mobility and StabilityDesigning a Website that Converts
2:15pmRecovery Maximisation StrategiesSocial Media Documentation and 'Reality TV'
2:30pmRecovery Maximisation StrategiesHow to Craft your Marketing Message
2:45pmCrafting an Exceptional Exercise Session ExperienceHow to Craft your Marketing Message
3:00pmCrafting an Exceptional Exercise Session ExperienceDiscussion
3:15pmCrafting an Exceptional Exercise Session ExperienceBreak
3:30pmCrafting an Exceptional Exercise Session ExperienceThe Complete Guide to Social Media Advertising
3:45pmPerformance Psychology and Mental Skills TrainingThe Complete Guide to Social Media Advertising
4:00pmPerformance Psychology and Mental Skills TrainingThe Complete Guide to Social Media Advertising
4:15pmPerformance Psychology and Mental Skills TrainingThe Complete Guide to Social Media Advertising
4:30pmPerformance Psychology and Mental Skills TrainingAdvertising on Google
4:45pmHow to Create Behaviour Change and Habit FormationBuilding a Referral Program That Keeps Giving
5:00pmHow to Create Behaviour Change and Habit FormationSurveying Your Clients
5:15pmBreakBuilding a World Class Staff Front Line
5:30pmIdentifying and Targeting Your Perfect ClientBuilding a World Class Staff Front Line
5:45pmIdentifying and Targeting Your Perfect ClientDiscussion (solving problems)
6:00pmIdentifying and Targeting Your Perfect ClientDiscussion (solving problems)
6:15pmIdentifying and Targeting Your Perfect Client
6:30pmDiscussion
6:45pmDiscussion
A truly great weekend meeting and learning from some great individuals, especially Dan. His passion and specific knowledge of the Industry along with the science behind health and fitness is totally inspiring, a true credit and value to him and his hard work that has gone in building his business along with helping others to learn and succeed, so that we can become better more knowledgeable sources for what I hope will be in my case future clients.
2018 Attendee

The Range of Motion Fitness Pro Development Weekend provided me with an extensive number of tools to add to my belt when it came to improving myself and my businesses in the health, fitness and people industry. On top of this, the marketing and business modules provided me with invaluable knowledge that I could take away implement into my business straight away!
2018 Attendee

Purchase Tickets

This month's discounted tickets close in

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  • SOLD OUT Early Bird VIP tickets purchased 31st May: $449 (SAVE $200)
  • SOLD OUT Tickets purchased before 30th June: $499 (SAVE $150) or click here to set up FIVE part payments of $109.
  • Tickets purchased before 31st July: $549 (save $100) or click here to set up FOUR part payments of $149:
  • Tickets purchased before 31st August: $599 (save $50) or click here to set up THREE part payments of $209.
  • Regular Tickets: $649 or click here to set up two part payments of $339.

Do you have staff, trainers or coaches who you’d like to attend? ‘Fitness Only’ tickets available to gym owners once they’ve purchased a full event ticket (entitles your staff to attend modules 4, 5, 6, 7, 8, 9, 10, 11, 12, 13).