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My WEdding Blog
Resources, Inspiration, And Planning Tips
14. Leveraging Client Content, Range of Motion Fitness Business Series
In previous parts of this series we’ve discussed the importance of both content creation (which exists primarily to deliver value to your current and potential clients) and documentation (which gives your potential clients a window into you business). There’s a third...
22. Client Journey – Initial Consultations, Range of Motion Fitness Business Series
So you’ve arranged the meeting and your potential client has arrived. First impressions matter. Immediately, they’ll be able to sense your culture and core values and within seconds will have calculated whether they match their own. If your culture is poor, you’ve...
23. Client Journey – Paying Clients, Range of Motion Fitness Business Series
Once your client has gone through the awareness and contact phases, and their initial consultations, they become a paying client. At each stage of this journey, we’ve talked about the priority of that part of the sales process. We teach Range of Motion Business...
1. Direction, Range of Motion Fitness Business Series
With all the complexity that can come from the running of a fitness business, without direction, any efforts will be aimless. The first step in developing a fitness business must be in identifying the vision for the business - the final (or at least long-term)...
15. Social Media Paid Ads, Range of Motion Fitness Business Series
In addition to the strategies of content marketing, social media documentation and leveraging client content, social media (in particular Facebook and Instagram) advertising should form a major part of your marketing strategy. Here, we’ll discuss the process, and a...
16. Email Marketing, Range of Motion Fitness Business Series
A list of client (and potential client) emails is one of the most valuable assets in the world of marketing. Not only does this allow you to contact people via email, but it can be used in social media advertising (specifically the Facebook group of apps) to create...