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My WEdding Blog
Resources, Inspiration, And Planning Tips
3. Culture and Core Values, Range of Motion Fitness Business Series
A Fitness Business’ greatest asset is its culture. Culture is everything. Your culture is your brand. It’s what you want your business to be known for. It’s embodied in every interaction within and without your business. In a fitness business, your culture is driven...
18. Writing Marketing Material, Range of Motion Fitness Business Series
The way we communicate with potential clients plays a deciding factor in whether this communication will prompt them to take some action. And this is the basis of this communication - influencing, driving and inspiring action. This action will move our potential...
7. Systemising and Actioning Tasks, Range of Motion Fitness Business Series
In the last two parts of this series, we’ve explored how to identify the roles in your business, and how to identify the tasks for each role. Each of the roles will have numerous tasks they need to complete. By identifying the tasks, we can then create systems for...
28. Staff, Range of Motion Fitness Business Series
Your staff are the front line of your business. They take your systems and impart them on your clients. A strong argument could be made for your staff being even more important than your clients. They spread you culture, live by your core values and and the biggest...
26. Tracking the Client Journey, Range of Motion Fitness Business Series
The client journey is the client experience - the biggest and most important thing you’re selling. This journey encompasses the awareness and contact phases, their initial consultations, and their ongoing journey as a paying client. As important as the creation of...
4. Unique Selling Proposition, Range of Motion Fitness Business Series
The unique selling point (USP) of your business is the thing that you do best. It’s the service or product you provide that delivers the greatest amount of value to your clients, and therefore the greatest amount of value (either financial or in social currency) to...