by Dan Williams | Jan 12, 2019 | Fitness Business: Marketing
9. Avatar Creation, Range of Motion Fitness Business Series The external marketing process for your business should begin at the end. With the client. All too often, the marketing message of a business is ‘action-focussed’ – it tells people what you do. Instead,...
by Dan Williams | Jan 11, 2019 | Fitness Business: Marketing
The vast majority of the marketing funnels for a Fitness Business should lead to the business’ website. Sure, potential clients can find out basic information from social media, particularly Facebook and Instagram, but in the end, it’s the website they’ll go to in...
by Dan Williams | Jan 10, 2019 | Fitness Business: Marketing
Consistently and (almost) without fail, the single biggest pain-point or challenge for the Range of Motion Business Mentoring clients we work with, is client acquisition. The real solution to the problem lies not in short term, desperate client acquisition strategies,...
by Dan Williams | Jan 9, 2019 | Fitness Business: Marketing
In Content Creation we explored ways of creating content and leveraging this content to multiple media and platforms. We discussed the need to create ‘evergreen’ (always relevant) content and that simply posting the content once it was created was only the start of...
by Dan Williams | Jan 8, 2019 | Fitness Business: Marketing
13. Social Media Documentation, Range of Motion Fitness Business Series There are several forms of social media content that should exist as part of our social media marketing strategy. Along with content creation (which exists primarily to deliver value to your...
by Dan Williams | Jan 7, 2019 | Fitness Business: Marketing
In previous parts of this series we’ve discussed the importance of both content creation (which exists primarily to deliver value to your current and potential clients) and documentation (which gives your potential clients a window into you business). There’s a third...
by Dan Williams | Jan 5, 2019 | Fitness Business: Marketing
In addition to the strategies of content marketing, social media documentation and leveraging client content, social media (in particular Facebook and Instagram) advertising should form a major part of your marketing strategy. Here, we’ll discuss the process, and a...
by Dan Williams | Jan 5, 2019 | Fitness Business: Marketing
A list of client (and potential client) emails is one of the most valuable assets in the world of marketing. Not only does this allow you to contact people via email, but it can be used in social media advertising (specifically the Facebook group of apps) to create...
by Dan Williams | Jan 4, 2019 | Fitness Business: Marketing
While social media often provides disruptive targeting, meaning the adverts are shown to people when they may not want to see them, Google Ads uses search ads to deliver your advertising to people when they’re actively looking for a service similar to the one you...
by Dan Williams | Jan 3, 2019 | Fitness Business: Marketing
The way we communicate with potential clients plays a deciding factor in whether this communication will prompt them to take some action. And this is the basis of this communication – influencing, driving and inspiring action. This action will move our potential...
