My WEdding Blog

The external marketing process for your business should begin at the end. With the client. All too often, the marketing message of a business is ‘action-focussed’ - it tells people what you do. Instead, it should focus on the problems you solve. The first step in...

The vast majority of the marketing funnels for a Fitness Business should lead to the business’ website. Sure, potential clients can find out basic information from social media, particularly Facebook and Instagram, but in the end, it’s the website they’ll go to in...

Consistently and (almost) without fail, the single biggest pain-point or challenge for the Range of Motion Business Mentoring clients we work with, is client acquisition. The real solution to the problem lies not in short term, desperate client acquisition strategies,...

In Content Creation we explored ways of creating content and leveraging this content to multiple media and platforms. We discussed the need to create ‘evergreen’ (always relevant) content and that simply posting the content once it was created was only the start of...

There are several forms of social media content that should exist as part of our social media marketing strategy. Along with content creation (which exists primarily to deliver value to your current and potential clients), one of the primary forms of material for...