by Dan Williams | Apr 25, 2022 | Blogs, Business, For Fitness Professionals
Sometimes as Fitness Professionals we need to take our own advice. The things we say to our clients can also be great advice when we’re trying to build our businesses. In fact, it’s a useful thought experiment. Are you facing a seemingly insurmountable problem?...
by Dan Williams | Mar 25, 2022 | Blogs, Business, For Fitness Professionals
A lot of Personal Trainers feel like they become qualified with a sound knowledge of fitness, but feel completely in the dark when it comes to running a fitness business. Here are some ways to fast track your business development. 1) Podcasts: Immerse yourself in...
by Dan Williams | Mar 12, 2022 | Blogs, Business, For Fitness Professionals
For a fitness business owners, increasing the number of clients and members you have over time is a constant stressor. And while attracting new people to the business is definitely part of the equation, retaining existing clients is more important. Imagine if you’d...
by Dan Williams | Feb 12, 2022 | Blogs, Business, For Fitness Professionals
With recent changes in social media advertising, and declining trends in certain social media usage, Google should be demanding more attention from Fitness Businesses. And there’s one big advantage of optimising the effectiveness of Google for acquiring new clients....
by Dan Williams | Jan 29, 2022 | Blogs, Business, For Fitness Professionals
Almost unanimously, the biggest problem faced by Fitness Professionals is getting new clients or members. But it really shouldn’t be. It’s no secret that the most important element of marketing for a Fitness Business isn’t what many people would consider...
by Dan Williams | Aug 21, 2020 | Blogs, Business, For Fitness Professionals, Psychology
There comes a time when you know enough about something. Nothing against lifelong learning and a growth mindset, but there comes a point when you’ve done enough courses and certificates, and accumulated enough qualifications. In this case, I speak specifically to...
by Dan Williams | Aug 7, 2020 | Blogs, Business, For Fitness Professionals, Psychology
Time, not money is the most valuable resource we have. Though both time and money can be used to buy the other (we can spend our time to earn money, and we can use money to free up our time), the ultimate currency is our time. And we have more than we think. But...
by Dan Williams | Jul 10, 2020 | Blogs, Business, For Fitness Professionals
It’s nearly impossible to best the best in the world at something – to be ranked first out of 7,800,000,000 people. And so, businesses and entrepreneurs who are looking to be the best are faced with astronomical competition. There are only so many...
by Dan Williams | Jun 12, 2020 | Blogs, Business, Exercise Philosophies, For Fitness Professionals, Health, Improving Athletic Performance, Psychology
As human, we place a lot of importance on what other people think of us. It makes sense. We want people to like us. We want people to respect us. We want people to think more highly of us. It comes from our evolutionary past. If we’re liked, we’re more likely to find...
by Dan Williams | Mar 13, 2020 | Blogs, Business, For Fitness Professionals
To run a successful business, it’s vital to track your numbers. We call these numbers your ‘Key Performance Indicators’, or KPIs. Changes in any business metric over time gives you three distinct advantages. Firstly, it allows you to spot trends in the direction your...
