Do You Need a Fitness Business Mentor?

May 9, 2023

A business mentor is someone with vast industry and business experience. They can draw on this experience to help you build and optimise your own business.

Business Mentors can help you in a wide range of ways, with different mentors offering different areas of expertise.

At Range of Motion Business Mentoring, there are 17 main ways our business clients benefit from our services.


A business mentor can provide you with accountability, helping you stay focused and motivated to achieve your business goals. By setting targets and holding you responsible for achieving them, a mentor can help you maintain the discipline needed to succeed. With smart deadlines, it’s not uncommon for our business clients to move their business forward by years in only a couple of months.

An honest, fresh, unbiased outside perspective:

A mentor can offer a fresh perspective on your business, providing an objective viewpoint that can help you identify areas of improvement. With their wealth of experience, they can help you avoid costly mistakes and make better decisions. Sometimes, you’re so entrenched in your own business that you miss seeing the big picture. At Range of Motion Business mentoring we take a step back with fresh eyes, then zoom back in to help you implement things you may have missed.

Gain clarity around what you want your life (outside the business) to look like, then build a business that delivers that to you:

A business mentor can help you align your business goals with your personal aspirations, ensuring that your business is working for you, not the other way around. They can assist you in setting priorities and establishing a clear direction for your business. Ultimately, your business exists to improve your life. We sometimes lose sight of this.

Identify and overcome blind spots in your business:

We don’t know what we don’t know. A mentor can help you see what you may have overlooked or ignored in your business. They can help you identify and address issues that may be hindering your progress, things that you might not even be aware need work. It’s common for our business clients to tell us that they know they need to be working on the business, but they’re just not sure exactly what they should be working on.

Someone to help you solve problems in your business:

Every day we face problems in our business. Sometimes they’re minor issues (that can add up over time), and sometimes they’re big scary problems. A mentor can serve as a problem solver for your business challenges, helping you brainstorm ideas and develop effective solutions. By providing guidance and support, they can help you overcome obstacles and make progress in your business.

Sounding board for ideas:

A mentor can be a sounding board for your business ideas, providing feedback and insights that can help you refine and improve your concepts. They can offer constructive criticism and challenge you to think differently, helping you develop more innovative solutions. Between one-on-one consultations, our business clients are in contact communication with us to get our opinion on everything from day-to-day operations to long term strategy.

Personal organisation and productivity:

A mentor can help you establish systems and processes to manage your time and tasks more effectively. By providing guidance and tools for productivity, they can help you work smarter, not harder. Organisation is a super power in business, and better management of your calendar, tasks and time can be a game changer.

Improve your decision-making skills:

A mentor can help you make better decisions by offering insights into the decision-making process. They can help you weigh the pros and cons of various options, consider potential risks and rewards, and make more informed choices. Ultimately, a good Business Mentor won’t make decisions for you, but will guide you to a decision by improving your decision making skills.

Delegate tasks and responsibilities:

A mentor can help you identify areas where you can delegate tasks and responsibilities, freeing up your time to focus on high-value activities. By teaching you effective delegation skills, they can help you scale your business more efficiently.

Learn from the past mistakes of your mentor (and the people they’ve worked with):

A mentor’s past experiences can provide valuable lessons for your own business. By sharing their own mistakes and the lessons they learned, a mentor can help you avoid similar pitfalls and make more informed decisions. An experienced Business Mentor has also helped many other businesses through their own mistakes. By recognising common patterns, you can benefit by both avoiding and correcting mistakes.

Connect and network with similar people with similar challenges:

A mentor can introduce you to a network of like-minded individuals who can provide support and guidance as you grow your business. By connecting with others who have faced similar challenges, you can learn from their experiences and build a supportive community. At Range of Motion Business Mentoring we have an extensive network of businesses who communicate and meet regularly to discuss common challenges in the industry.

Someone to guide you through the business strategies needed to grow your business:

A mentor can help you develop and execute effective strategies to grow your business. By providing guidance and support, they can help you identify opportunities and overcome challenges, enabling you to achieve sustainable growth.

Marketing guidance:

A mentor can help you develop effective marketing strategies to attract new clients and members to your business. By providing guidance on content marketing, social media ads, and other tactics, they can help you reach your target audience and grow your customer base.

Systemise and automate your business:

A mentor can help you establish systems and processes to streamline your operations and automate repetitive tasks. By implementing efficient systems, you can reduce costs, increase productivity, and

Develop leadership:

A mentor can provide guidance on leadership and management, helping you become a more effective leader and get the most out of your staff. By teaching you how to motivate and inspire your team, you can create a positive work culture that drives success.

Optimise the client or member experience:

A mentor can help you design and optimise your customer experience, from the moment they first interact with your business to their ongoing engagement with your products or services. By focusing on both the macro and micro experiences, you can create a cohesive and engaging customer journey that drives loyalty and growth.

Web development:

A mentor can provide guidance on web development, helping you create a user-friendly and responsive website that showcases your business and attracts potential customers. By optimizing your online presence, you can reach a wider audience and build credibility for your brand. At Range of Motion Business Mentoring, our services include website construction.

Fitness Professionals are really good at what they do – their ability to create healthy long term behaviour change in their clients. But when it comes to business, they sometimes feel lost.

Are you a Fitness Professional who needs an experienced business mentor who works in the industry, understands businesses like yours, and can guide you along the path to greater business success?

If that sounds like what you need, Range of Motion Business Mentoring might just be what you’ve been looking for.

Range of Motion Business Mentoring specialises in working with fitness business owners who need guidance, direction and accountability to build a more successful fitness business that supports their lifestyle and changes the lives of their clients and members.

If you’re a Fitness Professional who needs an experienced business mentor who works in the industry, understands businesses like yours, and can guide you along the path to greater business success, we can help.

Dan Williams

Dan Williams


Dan Williams is the Director of Range of Motion and leads a team of Exercise Physiologists, Sports Scientists, Physiotherapists and Coaches. He has a Bachelor of Science (Exercise and Health Science) and a Postgraduate Bachelor of Exercise Rehabilitation Science from The University of Western Australia, with minors in Biomechanics and Sport Psychology.

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