by Dan Williams | Jul 1, 2022 | Blogs, Business, For Fitness Professionals
Your business isn’t for everyone. Or at least it shouldn’t be if you’ve developed a unique selling proposition. So, mathematically speaking, how possible is it to build a business that is successful for the long run if you have a narrow niche? It’s a numbers game....
by Dan Williams | Jun 18, 2022 | Blogs, Business, For Fitness Professionals
One of the biggest business model mistakes we see from the Fitness Businesses we work with is a ‘Straddled Strategy’. The path to this faulty business model is pretty consistent, and might be familiar to you. You work out what you’re best at and offer this as the...
by Dan Williams | May 28, 2022 | Blogs, Chronic Conditions, CrossFit, Exercise, Exercise Philosophies, Flexibility, For Fitness Professionals, Health, Improving Athletic Performance, Musculo-skeletal Rehabilitation, Older Persons, Programming, Weight Loss
Let’s count down our top ten exercises for health. As with any top ten list, this is highly subjective, so let’s define the criteria. We’re looking for exercises that build health above all else. Exercises that increase both lifespan and healthspan (functional...
by Dan Williams | May 20, 2022 | Blogs, Business, For Fitness Professionals
The first step to multiple income streams for fitness professionals. I was a 20 year old kid when the patent attorney said to me, ‘Ahhh, so you’re one of those ‘fitnesspreneurs’ are you? I was sitting across his mahogany desk from him, in an...
by Dan Williams | May 16, 2022 | Blogs, Exercise, Exercise Philosophies, For Fitness Professionals, Health, Improving Athletic Performance, Programming
Have you considered how your menstrual cycle impacts exercise? Or how exercise impacts your menstrual cycle? You should. Different forms of exercise are best suited to different stages of your cycle. In this article, we will teach you how to match up your stage with...
by Dan Williams | May 7, 2022 | Blogs, For Fitness Professionals
Our clients tend to rise to meet the standards we set for them. As Fitness Professionals, this accountability is one of the most powerful tools we have to effect change. Holding high standards of movement quality builds respect and delivers results. But just as our...
by Dan Williams | Apr 25, 2022 | Blogs, Business, For Fitness Professionals
Sometimes as Fitness Professionals we need to take our own advice. The things we say to our clients can also be great advice when we’re trying to build our businesses. In fact, it’s a useful thought experiment. Are you facing a seemingly insurmountable problem?...
by Dan Williams | Mar 28, 2022 | Blogs, For Fitness Professionals, Psychology
As fitness business owners, we need to accept that a lot of our clients and members are constantly looking for excuses to stop exercising. Now for many of us, this is really hard to understand. We know how good exercise is. We personally experience the improvements in...
by Dan Williams | Mar 25, 2022 | Blogs, Business, For Fitness Professionals
A lot of Personal Trainers feel like they become qualified with a sound knowledge of fitness, but feel completely in the dark when it comes to running a fitness business. Here are some ways to fast track your business development. 1) Podcasts: Immerse yourself in...
by Dan Williams | Mar 12, 2022 | Blogs, Business, For Fitness Professionals
For a fitness business owners, increasing the number of clients and members you have over time is a constant stressor. And while attracting new people to the business is definitely part of the equation, retaining existing clients is more important. Imagine if you’d...